Side-by-side matrix
| What you get | CitunaThat’s us | LLMrefs | Otterly.ai |
|---|---|---|---|
| Entry price / month | $39 | $79 | $29 |
| Pricing model | Flat tiers | Flat monthly | Flat |
| AI engines at entry | 6 | 11 | 4 |
| Claude tracked | Add-on | ||
| Grok tracked | |||
| Microsoft Copilot | |||
| Google AI Overviews | Not published | ||
| Refresh cadence | Daily | Weekly | Not published |
| Search Console integration | |||
| MCP access at entry | $189+ tier | ||
| Generated fixes | Free tools | 3 / week | |
| Free trial | 3 days (card) | 3 days + free tier | 3 days |
Compiled from each vendor’s public pricing page: LLMrefs figures from llmrefs.com/pricing, checked July 16, 2026; Otterly.ai figures from otterly.ai/pricing, checked July 16, 2026. Otterly.ai: 4 engines with 15 prompts; Gemini, AI Mode and Claude sold as add-ons. “Not published” marks a row the vendor does not state publicly; it is not a “no”. Cituna checks all six engines daily and does not track Microsoft Copilot. MCP read tools are included from $39, write tools from Pro ($119); MCP is not exclusive to us. Prices change often: verify before buying. Spot an error? Tell us and we will correct it.
Reading the difference
On cost per engine at entry, the crudest useful way to normalise these two, LLMrefs works out at about $7.18 per engine per month ($79 across 11) and Otterly.ai at about $7.25 ($29 across 4). LLMrefs is the better ratio, by roughly $0.07 per engine. Treat that as a sanity check rather than a verdict: an engine you do not care about is not worth anything, and Otterly.ai’s number improves immediately if its engine mix happens to be the one you need.
The confirmed capability split between these two is narrow enough to state exactly: LLMrefs covers Grok and Otterly.ai does not; Otterly.ai covers an MCP server ($189+ tier) and LLMrefs does not. That is the whole difference on the rows both vendors publish, everything else in the matrix either matches or is unpublished by one of them, and an unpublished row is not a “no”.
Worth knowing before you shortlist either: neither LLMrefs nor Otterly.ai offers Search Console integration. If any of those is a requirement, this comparison is the wrong shortlist and you should widen it rather than pick the better of two tools that both miss what you need.
The tier ladders are worth reading side by side, because the entry price means something different on each. LLMrefs: Free single-keyword tier · paid from $79. Otterly.ai: Lite $29 (15 prompts) · higher tiers add prompts and MCP at $189+. That is where most of the apparent price gap between these two either disappears or widens sharply, depending on which engines you actually need.
They also genuinely overlap on Claude, Microsoft Copilot and generated fixes, so those rows should not carry weight in the decision even though both vendors market them.
One practical difference that does not appear in any feature list: LLMrefs bills as flat monthly and Otterly.ai as flat. A credit-metered plan and a flat plan are hard to compare over a year because only one of them has a predictable ceiling, so run your expected prompt volume through both before treating the entry prices as comparable at all.
Which to choose
Choose LLMrefs if…
LLMrefs is the longest engine list in the category, refreshed weekly. Against Otterly.ai specifically, you are paying $50 a month more than Otterly.ai for it, it covers more engines at entry (11 against 4) and and it bills as flat monthly where Otterly.ai bills as flat.
- eleven engines, the longest published list of any tool here, including Claude, Grok and Copilot
- a genuinely free single-keyword tier that keeps working rather than expiring
- a set of free standalone tools alongside the tracker
What you give up:
- a weekly refresh rather than daily, so a change made on Monday may not be visible until the following week
- no Search Console integration and no MCP server
- the free tier is limited to one keyword, which is a snapshot rather than a monitor
Choose Otterly.ai if…
Otterly.ai is the cheapest real entry point in the category, and the one that includes Copilot. Against LLMrefs specifically, it is the cheaper entry by $50 a month, it covers fewer engines at entry (4 against 11) and and it bills as flat where LLMrefs bills as flat monthly.
- the lowest entry price of any tool here at $29, and a real product rather than a stripped free tier
- Microsoft Copilot tracked at entry: a genuine blind spot for most of this category, including us
- straightforward flat pricing with no credit calculator to reason about
What you give up:
- the $29 tier carries 15 prompts, which is a very small sample to draw conclusions from
- Gemini, AI Mode and Claude are add-ons rather than included, so the real four-engine price is not the four-engine-plus price
- no Grok at any tier, and no Search Console integration
Drafted with AI assistance from our own research and Search Console data, and reviewed by Rahul A before publishing. Rules and prices change; check the linked official source before you act.