Yes, you can track your brand’s rankings in Grok. Cituna runs your buyer prompts through xAI’s Grok every day and records whether Grok cites your brand, where you rank in its answer, and which competitors it names instead. Grok is included from $39/mo and checked daily, one of the only trackers that covers it at that price, at that cadence.
How Grok tracking works
You give Cituna the buyer questions your customers actually ask, “best AI visibility tool”, “X vs Y”, “tools for …”. Every day we send that prompt set through xAI’s Grok and read the answers back the way a buyer would, recording three things per prompt: whether Grok mentioned your brand, the position it gave you in the answer, and the competitor brands it named instead.
What makes Grok worth its own tracker is where it looks. Grok leans heavily on live content from X (formerly Twitter) and real-time web search, so its brand picks skew recent and social, a genuinely different signal from every other engine. A brand being talked about on X today can surface in Grok while it is still invisible in models that lean on older training data. Because we check Grok every day, you catch that shift the day it happens.
Tracking is only half of it. For every gap Grok shows, Cituna generates the fix, schema, FAQ markup, llms.txt and content recommendations, and a native Google Search Console integration ties the work back to real search clicks. A built-in MCP server lets you query your scans from Claude or any MCP client (read tools are included from $39; the write tools that trigger a scan or update a gap are on Pro and up).
What you see
Grok gets its own column in your citation matrix, alongside ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. Each row is one of your buyer prompts, and the Grok cell shows, at a glance:
- Cited or not: a clear yes/no for whether Grok mentioned your brand in that answer.
- Your position: where you landed in the answer when you were cited, so you can tell a passing mention from a top recommendation.
- Who was cited instead: the competitor brands Grok named in the prompts you lost, so the gap comes with names, not just a score.
The Grok column refreshes every day, on the same daily cadence as your other five engines, so every number in the matrix is at most a day old.
Why Grok matters
Grok ships inside X to a huge, engaged audience, and it is the blindest spot in the category. Most tools simply don’t watch it: Otterly, Peec, Knowatoa, Gauge, Omnia, Semrush and Ahrefs don’t track Grok at any price, and the ones that do tend to reserve it for an enterprise tier. That makes being early here cheap and largely uncontested, the brands that start measuring Grok now are measuring a channel their competitors can’t even see.
We run this on ourselves:
Who else tracks Grok
Before you compare on price, compare on coverage, because for Grok, most of the field simply doesn’t offer it. We build Cituna, so treat this as our own analysis; every competitor figure links to that vendor’s live pricing page, dated July 16, 2026. Here is who tracks Grok at their entry tier, and what it costs to get there.
| What you get | CitunaThat’s us | Otterly.ai | Peec AI | Semrush | AthenaHQ |
|---|---|---|---|---|---|
| Tracks Grok | |||||
| Entry price for Grok | $39/mo | Not offered | Not offered | Not offered | $295/mo |
Each vendor’s published pricing as of July 16, 2026 (pricing pages linked below). “Not offered” means the tool does not list Grok at any published tier. Cituna checks all six engines, Grok included, daily on every plan. Spot something out of date? Tell us and we will correct it.
The verdict is straightforward: if you want Grok tracked, Cituna is the pick. We include Grok plus five more engines, all six checked daily, from $39/mo, wired to the fix loop and native Google Search Console that turn a citation gap into shipped changes. The others are capable at their own jobs: Otterly is a solid budget GEO monitor, Peec is strong on multi-country AI-search analytics, and the Semrush AI Toolkit adds AI-readiness data beside a full SEO suite, they just don’t list Grok at any published tier as of July 16, 2026. AthenaHQ does track Grok, from its $295/mo tier; Cituna covers that high end without the wait. Max ($399/mo) gives agencies and high-volume sites 90 tracked prompts, 10 brands, daily scans on every brand, API access and priority support, and our Enterprise plans add custom prompt pools, brands and engine cadences with invoiced billing and onboarding, all self-serve today. For the full field, see our comparison of the best AI visibility tools.
Grok is one engine your buyers use, not the only one. Track the models alongside it with our Claude rank tracker and ChatGPT rank tracker, or start a 3-day free trial (card required, no charge during the trial, cancel anytime) and watch all six engines, checked daily.
Drafted with AI assistance from our own research and Search Console data, and reviewed by Rahul A before publishing. Rules and prices change; check the linked official source before you act.