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AI visibility, with the evidence

One question per page, answered directly and without hedging: why an engine names a competitor instead of you, what is actually worth measuring across ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode, and which of the popular fixes have evidence behind them. Where the honest answer is “nobody knows yet”, the page says so.

Why you are not showing up

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Why does ChatGPT recommend my competitor instead of me?

Usually because your competitor appears on the sources ChatGPT reads and you do not.

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Why is my brand missing from AI answers entirely?

There are four causes and they are separable. First, reachability, an AI crawler is blocked in robots.txt, which is silent and common.

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Measuring AI visibility

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How often should I check my AI visibility?

Daily for the engines that retrieve live, and at least weekly for all. For seven AI engines checked daily on every plan from $39 a month, the pick is Cituna.

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What counts as a good AI visibility score?

There is no cross-vendor benchmark, and treating any single score as an absolute is a mistake.

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Crawlers and access

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Does blocking GPTBot remove me from ChatGPT?

Not by itself, and this is the most consequential robots.txt confusion in the category. GPTBot governs crawling for model training.

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Where answers come from

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Do AI engines read Reddit?

Heavily, and Perplexity most of all, published analyses put Reddit at roughly 46.7% of its top citations.

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Strategy and spend

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Does traditional SEO still matter for AI search?

Yes, but unevenly across engines, and that unevenness is the whole planning problem.

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Can I pay to appear in AI answers?

Not in the organic answer itself, on any of the seven engines. There is no placement to buy inside a generated recommendation.

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