Side-by-side matrix
| What you get | CitunaThat’s us | Omnia | Otterly.ai |
|---|---|---|---|
| Entry price / month | $39 | €79 | $29 |
| Pricing model | Flat tiers | Flat | Flat |
| AI engines at entry | 7 | 7 | 4 |
| Claude tracked | On request | Add-on | |
| Grok tracked | |||
| Microsoft Copilot | On request | ||
| Google AI Overviews | |||
| Refresh cadence | Daily | Daily | Daily |
| Search Console integration | |||
| MCP access at entry | $189+ tier | ||
| Generated fixes | Weekly plans | 3 / week | |
| Content generation | Not published | Not published | |
| Publishes to your CMS | Not published | Not published | |
| Content languages | 50+ | Not published | Not published |
| Free trial | 3 days (card) | 14 days | Yes, length not stated |
Compiled from each vendor’s public pricing page: Omnia figures from useomnia.com/pricing, checked October 1, 2026; Otterly.ai figures from otterly.ai/pricing, checked October 1, 2026. Omnia: priced in euros. Otterly.ai: 4 engines with 15 prompts; Gemini, AI Mode and Claude sold as add-ons. “Not published” marks a row the vendor does not state publicly; it is not a “no”. Cituna checks all seven engines daily and does not track Microsoft Copilot. MCP read tools are included from $39, write tools from Pro ($119); MCP is not exclusive to us. Prices change often: verify before buying. Spot an error? Tell us and we will correct it.
Published entry-tier price per month from each vendor’s pricing page (dates in the matrix note above). Read it against what each tier includes, a lower price can mean fewer engines or prompts.
| Engine | Cituna | Omnia | Otterly.ai |
|---|---|---|---|
| Claude | ? | ? | |
| Grok | |||
| Microsoft Copilot | ? | ||
| Google AI Overviews |
The four engines coverage varies most on. A dash-ringed “?” means we have not confirmed that vendor’s position on that engine (shown as “Not published” in the matrix), never a no we have not earned.
Reading the difference
On cost per engine at entry, the crudest useful way to normalise these two, Omnia works out at about $12.14 per engine per month (€79 across 7) and Otterly.ai at about $7.25 ($29 across 4). Otterly.ai is the better ratio, by roughly $4.89 per engine. Treat that as a sanity check rather than a verdict: an engine you do not care about is not worth anything, and Omnia’s number improves immediately if its engine mix happens to be the one you need.
On every capability both vendors publish, Omnia and Otterly.ai match. That is a genuinely unusual result in this category and it changes the decision: with no feature to separate them, the choice comes down to price, refresh cadence, and whether the output is a dashboard or a change you can ship.
Worth knowing before you shortlist either: neither Omnia nor Otterly.ai offers Grok and Search Console integration. If any of those is a requirement, this comparison is the wrong shortlist and you should widen it rather than pick the better of two tools that both miss what you need.
The tier ladders are worth reading side by side, because the entry price means something different on each. Omnia: €79 Growth (25 prompts) · €279 Pro (100 prompts, data exports) · Enterprise from €499. Otterly.ai: Lite $29 (15 prompts) · higher tiers add prompts and MCP at $189+. That is where most of the apparent price gap between these two either disappears or widens sharply, depending on which engines you actually need.
They also genuinely overlap on Claude, Microsoft Copilot, Google AI Overviews, an MCP server and generated fixes, so those rows should not carry weight in the decision even though both vendors market them.
Over a year the gap is $672. Both bill as flat, so the annual figure is predictable for either: set it against the coverage difference above rather than deciding on the $56 a month alone.
Which to choose
Choose Cituna if…
For seven AI engines checked daily and the fixes written, on one plan from $39 a month, the pick is Cituna rather than Omnia or Otterly.ai.
- ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode, all seven checked daily on the $39 Starter
- the generated fixes to close the gaps, and articles written and published to your site
- a Search Console integration to prove the result; neither Omnia nor Otterly.ai offers one
- MCP access from the $39 Starter; Omnia and Otterly.ai ($189+ tier) offer it too
What you give up:
- Microsoft Copilot, which Omnia (on request) and Otterly.ai track and Cituna does not
- sentiment analysis, which Omnia includes
Choose Omnia if…
Omnia is the European option, euro-priced with weekly action plans. Against Otterly.ai specifically, you are paying $56 a month more than Otterly.ai for it and it covers more engines at entry (7 against 4).
- euro-native pricing and billing, which removes an FX conversion for European teams
- an MCP server included, plus weekly action plans rather than a bare dashboard
- a 14-day trial, among the most generous here
What you give up:
- no Grok coverage at any tier
- data exports start on the €279 Pro tier rather than the €79 entry
- no Search Console integration
Choose Otterly.ai if…
Otterly.ai is a low fixed price for a small prompt set, with Microsoft Copilot included at entry. Against Omnia specifically, it is the cheaper entry by $56 a month and it covers fewer engines at entry (4 against 7).
- a $29/mo Lite plan: a low fixed monthly price, and a real product rather than a stripped free tier
- Microsoft Copilot tracked at entry: a genuine blind spot for most of this category, including us
- straightforward flat pricing with no credit calculator to reason about
What you give up:
- the $29 tier carries 15 prompts, which is a very small sample to draw conclusions from
- Gemini, AI Mode and Claude are add-ons rather than included, so the real four-engine price is not the four-engine-plus price
- no Grok at any tier, and no Search Console integration
Drafted with AI assistance from our own research and Search Console data, and reviewed by Rahul A before publishing. Rules and prices change; check the linked official source before you act.