Side-by-side matrix
| What you get | CitunaThat’s us | Omnia | Otterly.ai |
|---|---|---|---|
| Entry price / month | $39 | €79 | $29 |
| Pricing model | Flat tiers | Flat | Flat |
| AI engines at entry | 6 | 7 | 4 |
| Claude tracked | Add-on | ||
| Grok tracked | |||
| Microsoft Copilot | |||
| Google AI Overviews | Not published | ||
| Refresh cadence | Daily | Not published | Not published |
| Search Console integration | |||
| MCP access at entry | $189+ tier | ||
| Generated fixes | Weekly plans | 3 / week | |
| Free trial | 3 days (card) | 14 days | 3 days |
Compiled from each vendor’s public pricing page: Omnia figures from useomnia.com/pricing, checked July 16, 2026; Otterly.ai figures from otterly.ai/pricing, checked July 16, 2026. Omnia: priced in euros. Otterly.ai: 4 engines with 15 prompts; Gemini, AI Mode and Claude sold as add-ons. “Not published” marks a row the vendor does not state publicly; it is not a “no”. Cituna checks all six engines daily and does not track Microsoft Copilot. MCP read tools are included from $39, write tools from Pro ($119); MCP is not exclusive to us. Prices change often: verify before buying. Spot an error? Tell us and we will correct it.
Reading the difference
On cost per engine at entry, the crudest useful way to normalise these two, Omnia works out at about $12.14 per engine per month (€79 across 7) and Otterly.ai at about $7.25 ($29 across 4). Otterly.ai is the better ratio, by roughly $4.89 per engine. Treat that as a sanity check rather than a verdict: an engine you do not care about is not worth anything, and Omnia’s number improves immediately if its engine mix happens to be the one you need.
On every capability both vendors publish, Omnia and Otterly.ai match. That is a genuinely unusual result in this category and it changes the decision: with no feature to separate them, the choice comes down to price, refresh cadence, and whether the output is a dashboard or a change you can ship.
Worth knowing before you shortlist either: neither Omnia nor Otterly.ai offers Grok and Search Console integration. If any of those is a requirement, this comparison is the wrong shortlist and you should widen it rather than pick the better of two tools that both miss what you need.
The tier ladders are worth reading side by side, because the entry price means something different on each. Omnia: €79 entry · sentiment on the €279 tier. Otterly.ai: Lite $29 (15 prompts) · higher tiers add prompts and MCP at $189+. That is where most of the apparent price gap between these two either disappears or widens sharply, depending on which engines you actually need.
They also genuinely overlap on Claude, Microsoft Copilot, an MCP server and generated fixes, so those rows should not carry weight in the decision even though both vendors market them.
Over a year the gap is $672, which is small enough that it should not decide this on its own. Both bill as flat, so the annual figure is predictable for either, spend the comparison on coverage instead of on the $56.
Which to choose
Choose Omnia if…
Omnia is the European option, euro-priced with weekly action plans. Against Otterly.ai specifically, you are paying $56 a month more than Otterly.ai for it and it covers more engines at entry (7 against 4).
- euro-native pricing and billing, which removes an FX conversion for European teams
- an MCP server included, plus weekly action plans rather than a bare dashboard
- a 14-day trial, among the most generous here
What you give up:
- no Grok coverage at any tier
- sentiment analysis sits on the €279 tier rather than the €79 entry
- no Search Console integration
Choose Otterly.ai if…
Otterly.ai is the cheapest real entry point in the category, and the one that includes Copilot. Against Omnia specifically, it is the cheaper entry by $56 a month and it covers fewer engines at entry (4 against 7).
- the lowest entry price of any tool here at $29, and a real product rather than a stripped free tier
- Microsoft Copilot tracked at entry: a genuine blind spot for most of this category, including us
- straightforward flat pricing with no credit calculator to reason about
What you give up:
- the $29 tier carries 15 prompts, which is a very small sample to draw conclusions from
- Gemini, AI Mode and Claude are add-ons rather than included, so the real four-engine price is not the four-engine-plus price
- no Grok at any tier, and no Search Console integration
Drafted with AI assistance from our own research and Search Console data, and reviewed by Rahul A before publishing. Rules and prices change; check the linked official source before you act.