Side-by-side matrix
| What you get | CitunaThat’s us | Otterly.ai | Profound |
|---|---|---|---|
| Entry price / month | $39 | $29 | $99 |
| Pricing model | Flat tiers | Flat | Flat tiers |
| AI engines at entry | 6 | 4 | 1 |
| Claude tracked | Add-on | Enterprise | |
| Grok tracked | Enterprise | ||
| Microsoft Copilot | Enterprise | ||
| Google AI Overviews | Not at entry | ||
| Refresh cadence | Daily | Not published | Not published |
| Search Console integration | |||
| MCP access at entry | $189+ tier | ||
| Generated fixes | 3 / week | Credits | |
| Free trial | 3 days (card) | 3 days | Free report |
Compiled from each vendor’s public pricing page: Otterly.ai figures from otterly.ai/pricing, checked July 16, 2026; Profound figures from www.tryprofound.com/pricing, checked July 16, 2026. Otterly.ai: 4 engines with 15 prompts; Gemini, AI Mode and Claude sold as add-ons. Profound: billed yearly, covers one engine (ChatGPT). “Not published” marks a row the vendor does not state publicly; it is not a “no”. Cituna checks all six engines daily and does not track Microsoft Copilot. MCP read tools are included from $39, write tools from Pro ($119); MCP is not exclusive to us. Prices change often: verify before buying. Spot an error? Tell us and we will correct it.
Reading the difference
On cost per engine at entry, the crudest useful way to normalise these two, Otterly.ai works out at about $7.25 per engine per month ($29 across 4) and Profound at about $99.00 ($99 across 1). Otterly.ai is the better ratio, by roughly $91.75 per engine. Treat that as a sanity check rather than a verdict: an engine you do not care about is not worth anything, and Profound’s number improves immediately if its engine mix happens to be the one you need.
The confirmed capability split between these two is narrow enough to state exactly: Otterly.ai covers an MCP server ($189+ tier) and Profound does not; Profound covers Grok (enterprise) and Otterly.ai does not. That is the whole difference on the rows both vendors publish, everything else in the matrix either matches or is unpublished by one of them, and an unpublished row is not a “no”.
Worth knowing before you shortlist either: neither Otterly.ai nor Profound offers Search Console integration. If any of those is a requirement, this comparison is the wrong shortlist and you should widen it rather than pick the better of two tools that both miss what you need.
The tier ladders are worth reading side by side, because the entry price means something different on each. Otterly.ai: Lite $29 (15 prompts) · higher tiers add prompts and MCP at $189+. Profound: Starter $99 (1 engine) · Growth $399 (up to 3) · Enterprise custom. That is where most of the apparent price gap between these two either disappears or widens sharply, depending on which engines you actually need.
They also genuinely overlap on Claude, Microsoft Copilot, Google AI Overviews and generated fixes, so those rows should not carry weight in the decision even though both vendors market them.
One practical difference that does not appear in any feature list: Otterly.ai bills as flat and Profound as flat tiers. A credit-metered plan and a flat plan are hard to compare over a year because only one of them has a predictable ceiling, so run your expected prompt volume through both before treating the entry prices as comparable at all.
Which to choose
Choose Otterly.ai if…
Otterly.ai is the cheapest real entry point in the category, and the one that includes Copilot. Against Profound specifically, it is the cheaper entry by $70 a month, it covers more engines at entry (4 against 1) and and it bills as flat where Profound bills as flat tiers.
- the lowest entry price of any tool here at $29, and a real product rather than a stripped free tier
- Microsoft Copilot tracked at entry: a genuine blind spot for most of this category, including us
- straightforward flat pricing with no credit calculator to reason about
What you give up:
- the $29 tier carries 15 prompts, which is a very small sample to draw conclusions from
- Gemini, AI Mode and Claude are add-ons rather than included, so the real four-engine price is not the four-engine-plus price
- no Grok at any tier, and no Search Console integration
Choose Profound if…
Profound is the enterprise-recognised name, priced and packaged for enterprise. Against Otterly.ai specifically, you are paying $70 a month more than Otterly.ai for it, it covers fewer engines at entry (1 against 4) and and it bills as flat tiers where Otterly.ai bills as flat.
- the most recognised brand in the category, which matters when the tool has to be defended to a procurement committee
- a genuinely free public report that runs without a card, one of the easiest ways to see your own exposure before spending anything
- enterprise depth: agent analytics and conversation-level data that the self-serve tools in this category do not attempt
What you give up:
- the $99 Starter is billed yearly and covers a single engine, ChatGPT; the headline price is not a six-engine price
- Claude, Grok and Microsoft Copilot are reserved for a custom Enterprise contract, so the full engine list has no published price at all
- no Search Console integration, so AI-visibility movement is never tied back to real search clicks inside the product
Drafted with AI assistance from our own research and Search Console data, and reviewed by Rahul A before publishing. Rules and prices change; check the linked official source before you act.