Side-by-side matrix
| What you get | CitunaThat’s us | Profound | Rankscale |
|---|---|---|---|
| Entry price / month | $39 | $99 | $20 |
| Pricing model | Flat tiers | Flat tiers | Credit-based |
| AI engines at entry | 6 | 1 | 9+ |
| Claude tracked | Enterprise | ||
| Grok tracked | Enterprise | ||
| Microsoft Copilot | Enterprise | ||
| Google AI Overviews | Not at entry | Not published | |
| Refresh cadence | Daily | Not published | Not published |
| Search Console integration | |||
| MCP access at entry | |||
| Generated fixes | Credits | Page audits | |
| Free trial | 3 days (card) | Free report | Free credits |
Compiled from each vendor’s public pricing page: Profound figures from www.tryprofound.com/pricing, checked July 16, 2026; Rankscale figures from rankscale.ai/pricing, checked July 16, 2026. Profound: billed yearly, covers one engine (ChatGPT). Rankscale: credit-based; cost moves with usage. “Not published” marks a row the vendor does not state publicly; it is not a “no”. Cituna checks all six engines daily and does not track Microsoft Copilot. MCP read tools are included from $39, write tools from Pro ($119); MCP is not exclusive to us. Prices change often: verify before buying. Spot an error? Tell us and we will correct it.
Reading the difference
On cost per engine at entry, the crudest useful way to normalise these two, Profound works out at about $99.00 per engine per month ($99 across 1) and Rankscale at about $2.22 ($20 across 9+). Rankscale is the better ratio, by roughly $96.78 per engine. Treat that as a sanity check rather than a verdict: an engine you do not care about is not worth anything, and Profound’s number improves immediately if its engine mix happens to be the one you need.
On every capability both vendors publish, Profound and Rankscale match. That is a genuinely unusual result in this category and it changes the decision: with no feature to separate them, the choice comes down to price, refresh cadence, and whether the output is a dashboard or a change you can ship.
Worth knowing before you shortlist either: neither Profound nor Rankscale offers Search Console integration and an MCP server. If any of those is a requirement, this comparison is the wrong shortlist and you should widen it rather than pick the better of two tools that both miss what you need.
The tier ladders are worth reading side by side, because the entry price means something different on each. Profound: Starter $99 (1 engine) · Growth $399 (up to 3) · Enterprise custom. Rankscale: Credit packs from ~$20. That is where most of the apparent price gap between these two either disappears or widens sharply, depending on which engines you actually need.
They also genuinely overlap on Claude, Grok, Microsoft Copilot and generated fixes, so those rows should not carry weight in the decision even though both vendors market them.
One practical difference that does not appear in any feature list: Profound bills as flat tiers and Rankscale as credit-based. A credit-metered plan and a flat plan are hard to compare over a year because only one of them has a predictable ceiling, so run your expected prompt volume through both before treating the entry prices as comparable at all.
Which to choose
Choose Profound if…
Profound is the enterprise-recognised name, priced and packaged for enterprise. Against Rankscale specifically, you are paying $79 a month more than Rankscale for it, it covers fewer engines at entry (1 against 9+) and and it bills as flat tiers where Rankscale bills as credit-based.
- the most recognised brand in the category, which matters when the tool has to be defended to a procurement committee
- a genuinely free public report that runs without a card, one of the easiest ways to see your own exposure before spending anything
- enterprise depth: agent analytics and conversation-level data that the self-serve tools in this category do not attempt
What you give up:
- the $99 Starter is billed yearly and covers a single engine, ChatGPT; the headline price is not a six-engine price
- Claude, Grok and Microsoft Copilot are reserved for a custom Enterprise contract, so the full engine list has no published price at all
- no Search Console integration, so AI-visibility movement is never tied back to real search clicks inside the product
Choose Rankscale if…
Rankscale is the widest engine list at the lowest nominal entry, paid for in credits. Against Profound specifically, it is the cheaper entry by $79 a month, it covers more engines at entry (9+ against 1) and and it bills as credit-based where Profound bills as flat tiers.
- the lowest nominal entry price in the category alongside a nine-plus engine list, including Claude, Grok and Copilot
- free credits to start, so the first scan costs nothing
- broad coverage without an enterprise conversation
What you give up:
- credit-based billing means the $20 is an entry ticket, not a monthly cost: heavy use is not predictable from the headline
- no Search Console integration and no MCP server
- page audits rather than generated fixes, so the output is a finding rather than the change
Drafted with AI assistance from our own research and Search Console data, and reviewed by Rahul A before publishing. Rules and prices change; check the linked official source before you act.