Side-by-side matrix
| What you get | CitunaThat’s us | Profound | Scrunch AI |
|---|---|---|---|
| Entry price / month | $39 | Enterprise, unpublished | $250 |
| Pricing model | Flat tiers | Custom contract | Flat tiers |
| AI engines at entry | 7 | 3 on the trial | 4 |
| Claude tracked | Enterprise | Enterprise | |
| Grok tracked | Enterprise | ||
| Microsoft Copilot | Enterprise | ||
| Google AI Overviews | |||
| Refresh cadence | Daily | Daily on Enterprise | Not published |
| Search Console integration | |||
| MCP access at entry | |||
| Generated fixes | Enterprise | 5 site audits / mo | |
| Content generation | Not published | Not published | |
| Publishes to your CMS | Not published | Not published | |
| Content languages | 50+ | Not published | Not published |
| Free trial | 3 days (card) | 7 days, 3 engines | 7 days |
Compiled from each vendor’s public pricing page: Profound figures from www.tryprofound.com/pricing, checked September 25, 2026; Scrunch AI figures from www.scrunch.com/pricing, checked October 1, 2026. Profound: a free 7-day trial on three engines, then a custom Enterprise contract. Scrunch AI: Core covers four engines, 125 prompts and 5,000 responses a month, with 5 user licenses. “Not published” marks a row the vendor does not state publicly; it is not a “no”. Cituna checks all seven engines daily and does not track Microsoft Copilot. MCP read tools are included from $39, write tools from Pro ($119); MCP is not exclusive to us. Prices change often: verify before buying. Spot an error? Tell us and we will correct it.
Published entry-tier price per month from each vendor’s pricing page (dates in the matrix note above). Read it against what each tier includes, a lower price can mean fewer engines or prompts.
| Engine | Cituna | Profound | Scrunch AI |
|---|---|---|---|
| Claude | ? | ? | |
| Grok | ? | ||
| Microsoft Copilot | ? | ||
| Google AI Overviews |
The four engines coverage varies most on. A dash-ringed “?” means we have not confirmed that vendor’s position on that engine (shown as “Not published” in the matrix), never a no we have not earned.
Reading the difference
The confirmed capability split between these two is narrow enough to state exactly: Scrunch AI covers Grok (enterprise) and Profound does not. That is the whole difference on the rows both vendors publish, everything else in the matrix either matches or is unpublished by one of them, and an unpublished row is not a “no”.
Worth knowing before you shortlist either: neither Profound nor Scrunch AI offers Search Console integration and an MCP server. If any of those is a requirement, this comparison is the wrong shortlist and you should widen it rather than pick the better of two tools that both miss what you need.
The tier ladders are worth reading side by side, because the entry price means something different on each. Profound: Free 7-day trial (3 engines, 50 prompts a day) · Enterprise, price not published (up to 9 engines). Scrunch AI: Core $250 (4 engines, 125 prompts, 5 licenses) · Enterprise custom (9 engines, API, SSO). Read each ladder against the engines you actually need, since one side names no price to compare.
They also genuinely overlap on Claude, Microsoft Copilot, Google AI Overviews and generated fixes, so those rows should not carry weight in the decision even though both vendors market them.
One practical difference that does not appear in any feature list: Profound sells a custom contract with no published price, while Scrunch AI puts its price on its pricing page. Ask Profound for a quote on your prompt volume before treating the two as comparable on cost.
Which to choose
Choose Cituna if…
For seven AI engines checked daily and the fixes written, on one plan from $39 a month, the pick is Cituna rather than Profound or Scrunch AI.
- ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode, all seven checked daily on the $39 Starter
- the generated fixes to close the gaps, and articles written and published to your site
- a Search Console integration to prove the result; neither Profound nor Scrunch AI offers one
- MCP access from the $39 Starter; neither Profound nor Scrunch AI offers it
What you give up:
- Microsoft Copilot, which Profound (enterprise) and Scrunch AI track and Cituna does not
- SSO and SOC 2 for a security review, plus demand-level prompt-volume data, which Profound offers
- sentiment analysis, which Scrunch AI includes
Choose Profound if…
Profound is the enterprise option, sold on a custom contract. Against Scrunch AI specifically, it publishes no price (the cost is set by contract) and it covers fewer engines at entry (3 on the trial against 4).
- enterprise depth: demand-level prompt-volume data, agent analytics and conversation-level data
- an Enterprise contract with all-time history, CSV and JSON exports, an API, unlimited seats, SSO and SOC 2, the items a security review asks for
- a free 7-day trial, 50 prompts a day on ChatGPT, Gemini and Google AI Overviews, to see your exposure before a sales conversation
What you give up:
- no self-serve plan for brands: past the free trial, every plan is a custom Enterprise contract with no published price
- the trial runs a prompt set Profound recommends for your industry, which you cannot edit, and keeps no history, exports or API
- Grok is not on its engine list, and there is no Search Console integration, so AI-visibility movement is never tied back to real search clicks inside the product
Choose Scrunch AI if…
Scrunch AI is the mid-market platform, sold to teams rather than to individuals. Against Profound specifically, it publishes its price ($250 a month at entry) where Profound does not and it covers more engines at entry (4 against 3 on the trial).
- a 7-day free trial of Core, so the product can be evaluated before a contract
- five user licenses included at entry rather than one
- Microsoft Copilot covered at entry, with sentiment analysis and AI bot traffic reporting on the same plan
What you give up:
- a $250 floor with no smaller plan beneath it, which rules it out for solo operators and early-stage teams
- Claude, Gemini, Google AI Mode and Grok are held for the custom Enterprise plan, so Core covers four engines
- no Search Console integration, and MCP only on a custom Enterprise plan
Drafted with AI assistance from our own research and Search Console data, and reviewed by Rahul A before publishing. Rules and prices change; check the linked official source before you act.