Side-by-side matrix
| What you get | CitunaThat’s us | Profound | Scrunch AI |
|---|---|---|---|
| Entry price / month | $39 | $99 | $300 |
| Pricing model | Flat tiers | Flat tiers | Flat tiers |
| AI engines at entry | 6 | 1 | 5 reported |
| Claude tracked | Enterprise | ||
| Grok tracked | Enterprise | Enterprise | |
| Microsoft Copilot | Enterprise | ||
| Google AI Overviews | Not at entry | Not published | |
| Refresh cadence | Daily | Not published | Not published |
| Search Console integration | |||
| MCP access at entry | |||
| Generated fixes | Credits | 5 page audits | |
| Free trial | 3 days (card) | Free report | 3 days (no card) |
Compiled from each vendor’s public pricing page: Profound figures from www.tryprofound.com/pricing, checked July 16, 2026; Scrunch AI figures from www.scrunch.com/pricing, checked July 16, 2026. Profound: billed yearly, covers one engine (ChatGPT). Scrunch AI: $250 billed annually; 3 seats, 350 prompts, 5 page audits. “Not published” marks a row the vendor does not state publicly; it is not a “no”. Cituna checks all six engines daily and does not track Microsoft Copilot. MCP read tools are included from $39, write tools from Pro ($119); MCP is not exclusive to us. Prices change often: verify before buying. Spot an error? Tell us and we will correct it.
Reading the difference
On cost per engine at entry, the crudest useful way to normalise these two, Profound works out at about $99.00 per engine per month ($99 across 1) and Scrunch AI at about $60.00 ($300 across 5 reported). Scrunch AI is the better ratio, by roughly $39.00 per engine. Treat that as a sanity check rather than a verdict: an engine you do not care about is not worth anything, and Profound’s number improves immediately if its engine mix happens to be the one you need.
On every capability both vendors publish, Profound and Scrunch AI match. That is a genuinely unusual result in this category and it changes the decision: with no feature to separate them, the choice comes down to price, refresh cadence, and whether the output is a dashboard or a change you can ship.
Worth knowing before you shortlist either: neither Profound nor Scrunch AI offers Search Console integration and an MCP server. If any of those is a requirement, this comparison is the wrong shortlist and you should widen it rather than pick the better of two tools that both miss what you need.
The tier ladders are worth reading side by side, because the entry price means something different on each. Profound: Starter $99 (1 engine) · Growth $399 (up to 3) · Enterprise custom. Scrunch AI: Starter $300 ($250 annual) · extra seats $25/mo. That is where most of the apparent price gap between these two either disappears or widens sharply, depending on which engines you actually need.
They also genuinely overlap on Claude, Grok, Microsoft Copilot and generated fixes, so those rows should not carry weight in the decision even though both vendors market them.
Over a year the gap is $2412, which is small enough that it should not decide this on its own. Both bill as flat tiers, so the annual figure is predictable for either, spend the comparison on coverage instead of on the $201.
Which to choose
Choose Profound if…
Profound is the enterprise-recognised name, priced and packaged for enterprise. Against Scrunch AI specifically, it is the cheaper entry by $201 a month and it covers fewer engines at entry (1 against 5 reported).
- the most recognised brand in the category, which matters when the tool has to be defended to a procurement committee
- a genuinely free public report that runs without a card, one of the easiest ways to see your own exposure before spending anything
- enterprise depth: agent analytics and conversation-level data that the self-serve tools in this category do not attempt
What you give up:
- the $99 Starter is billed yearly and covers a single engine, ChatGPT; the headline price is not a six-engine price
- Claude, Grok and Microsoft Copilot are reserved for a custom Enterprise contract, so the full engine list has no published price at all
- no Search Console integration, so AI-visibility movement is never tied back to real search clicks inside the product
Choose Scrunch AI if…
Scrunch AI is the mid-market platform, sold to teams rather than to individuals. Against Profound specifically, you are paying $201 a month more than Profound for it and it covers more engines at entry (5 reported against 1).
- a no-card 3-day trial, so the product can be evaluated before any payment details change hands
- three seats included at entry rather than one, with additional seats at a published $25/mo
- Claude and Microsoft Copilot both covered, a combination few tools here manage
What you give up:
- a $300 floor with no smaller plan beneath it, which rules it out for solo operators and early-stage teams
- its engine list is reviewer-reported rather than published, and the Grok tier mapping is unverified
- no Search Console integration and no MCP server
Drafted with AI assistance from our own research and Search Console data, and reviewed by Rahul A before publishing. Rules and prices change; check the linked official source before you act.