Side-by-side matrix
| What you get | CitunaThat’s us | Goodie AI | Profound |
|---|---|---|---|
| Entry price / month | $39 | $399 | $99 |
| Pricing model | Flat tiers | Flat tiers | Flat tiers |
| AI engines at entry | 6 | 3 | 1 |
| Claude tracked | Enterprise | Enterprise | |
| Grok tracked | Enterprise | Enterprise | |
| Microsoft Copilot | Pro tier+ | Enterprise | |
| Google AI Overviews | Not at entry | ||
| Refresh cadence | Daily | Not published | Not published |
| Search Console integration | |||
| MCP access at entry | |||
| Generated fixes | 10 / mo | Credits | |
| Free trial | 3 days (card) | 30-day refund | Free report |
Compiled from each vendor’s public pricing page: Goodie AI figures from higoodie.com/pricing, checked July 16, 2026; Profound figures from www.tryprofound.com/pricing, checked July 16, 2026. Goodie AI: Explorer covers three engines with 100 prompts. Profound: billed yearly, covers one engine (ChatGPT). “Not published” marks a row the vendor does not state publicly; it is not a “no”. Cituna checks all six engines daily and does not track Microsoft Copilot. MCP read tools are included from $39, write tools from Pro ($119); MCP is not exclusive to us. Prices change often: verify before buying. Spot an error? Tell us and we will correct it.
Reading the difference
On cost per engine at entry, the crudest useful way to normalise these two, Goodie AI works out at about $133.00 per engine per month ($399 across 3) and Profound at about $99.00 ($99 across 1). Profound is the better ratio, by roughly $34.00 per engine. Treat that as a sanity check rather than a verdict: an engine you do not care about is not worth anything, and Goodie AI’s number improves immediately if its engine mix happens to be the one you need.
On every capability both vendors publish, Goodie AI and Profound match. That is a genuinely unusual result in this category and it changes the decision: with no feature to separate them, the choice comes down to price, refresh cadence, and whether the output is a dashboard or a change you can ship.
Worth knowing before you shortlist either: neither Goodie AI nor Profound offers Search Console integration and an MCP server. If any of those is a requirement, this comparison is the wrong shortlist and you should widen it rather than pick the better of two tools that both miss what you need.
The tier ladders are worth reading side by side, because the entry price means something different on each. Goodie AI: Explorer $399 (3 engines) · Pro adds Copilot · Enterprise adds Claude, Grok, AI Mode, Meta, DeepSeek. Profound: Starter $99 (1 engine) · Growth $399 (up to 3) · Enterprise custom. That is where most of the apparent price gap between these two either disappears or widens sharply, depending on which engines you actually need.
They also genuinely overlap on Claude, Grok, Microsoft Copilot, Google AI Overviews and generated fixes, so those rows should not carry weight in the decision even though both vendors market them.
Over a year the gap is $3600, which is small enough that it should not decide this on its own. Both bill as flat tiers, so the annual figure is predictable for either, spend the comparison on coverage instead of on the $300.
Which to choose
Choose Goodie AI if…
Goodie AI is a content-heavy platform sold at the top of the self-serve range. Against Profound specifically, you are paying $300 a month more than Profound for it and it covers more engines at entry (3 against 1).
- a 30-day refund window, which is a longer safety net than any trial in this category
- ten generated fixes a month bundled into the plan rather than sold as credits
- a broad enterprise engine list including AI Mode, Meta and DeepSeek that few competitors publish at all
What you give up:
- a $399 entry that covers only three engines: the highest price-per-engine at entry of any tool here
- Claude and Grok are Enterprise-only, and Copilot starts on the Pro tier
- no Search Console integration and no MCP server
Choose Profound if…
Profound is the enterprise-recognised name, priced and packaged for enterprise. Against Goodie AI specifically, it is the cheaper entry by $300 a month and it covers fewer engines at entry (1 against 3).
- the most recognised brand in the category, which matters when the tool has to be defended to a procurement committee
- a genuinely free public report that runs without a card, one of the easiest ways to see your own exposure before spending anything
- enterprise depth: agent analytics and conversation-level data that the self-serve tools in this category do not attempt
What you give up:
- the $99 Starter is billed yearly and covers a single engine, ChatGPT; the headline price is not a six-engine price
- Claude, Grok and Microsoft Copilot are reserved for a custom Enterprise contract, so the full engine list has no published price at all
- no Search Console integration, so AI-visibility movement is never tied back to real search clicks inside the product
Drafted with AI assistance from our own research and Search Console data, and reviewed by Rahul A before publishing. Rules and prices change; check the linked official source before you act.