Side-by-side matrix
| What you get | CitunaThat’s us | LLMrefs | Profound |
|---|---|---|---|
| Entry price / month | $39 | $79 | $99 |
| Pricing model | Flat tiers | Flat monthly | Flat tiers |
| AI engines at entry | 6 | 11 | 1 |
| Claude tracked | Enterprise | ||
| Grok tracked | Enterprise | ||
| Microsoft Copilot | Enterprise | ||
| Google AI Overviews | Not published | Not at entry | |
| Refresh cadence | Daily | Weekly | Not published |
| Search Console integration | |||
| MCP access at entry | |||
| Generated fixes | Free tools | Credits | |
| Free trial | 3 days (card) | 3 days + free tier | Free report |
Compiled from each vendor’s public pricing page: LLMrefs figures from llmrefs.com/pricing, checked July 16, 2026; Profound figures from www.tryprofound.com/pricing, checked July 16, 2026. Profound: billed yearly, covers one engine (ChatGPT). “Not published” marks a row the vendor does not state publicly; it is not a “no”. Cituna checks all six engines daily and does not track Microsoft Copilot. MCP read tools are included from $39, write tools from Pro ($119); MCP is not exclusive to us. Prices change often: verify before buying. Spot an error? Tell us and we will correct it.
Reading the difference
On cost per engine at entry, the crudest useful way to normalise these two, LLMrefs works out at about $7.18 per engine per month ($79 across 11) and Profound at about $99.00 ($99 across 1). LLMrefs is the better ratio, by roughly $91.82 per engine. Treat that as a sanity check rather than a verdict: an engine you do not care about is not worth anything, and Profound’s number improves immediately if its engine mix happens to be the one you need.
On every capability both vendors publish, LLMrefs and Profound match. That is a genuinely unusual result in this category and it changes the decision: with no feature to separate them, the choice comes down to price, refresh cadence, and whether the output is a dashboard or a change you can ship.
Worth knowing before you shortlist either: neither LLMrefs nor Profound offers Search Console integration and an MCP server. If any of those is a requirement, this comparison is the wrong shortlist and you should widen it rather than pick the better of two tools that both miss what you need.
The tier ladders are worth reading side by side, because the entry price means something different on each. LLMrefs: Free single-keyword tier · paid from $79. Profound: Starter $99 (1 engine) · Growth $399 (up to 3) · Enterprise custom. That is where most of the apparent price gap between these two either disappears or widens sharply, depending on which engines you actually need.
They also genuinely overlap on Claude, Grok, Microsoft Copilot and generated fixes, so those rows should not carry weight in the decision even though both vendors market them.
One practical difference that does not appear in any feature list: LLMrefs bills as flat monthly and Profound as flat tiers. A credit-metered plan and a flat plan are hard to compare over a year because only one of them has a predictable ceiling, so run your expected prompt volume through both before treating the entry prices as comparable at all.
Which to choose
Choose LLMrefs if…
LLMrefs is the longest engine list in the category, refreshed weekly. Against Profound specifically, it is the cheaper entry by $20 a month, it covers more engines at entry (11 against 1) and and it bills as flat monthly where Profound bills as flat tiers.
- eleven engines, the longest published list of any tool here, including Claude, Grok and Copilot
- a genuinely free single-keyword tier that keeps working rather than expiring
- a set of free standalone tools alongside the tracker
What you give up:
- a weekly refresh rather than daily, so a change made on Monday may not be visible until the following week
- no Search Console integration and no MCP server
- the free tier is limited to one keyword, which is a snapshot rather than a monitor
Choose Profound if…
Profound is the enterprise-recognised name, priced and packaged for enterprise. Against LLMrefs specifically, you are paying $20 a month more than LLMrefs for it, it covers fewer engines at entry (1 against 11) and and it bills as flat tiers where LLMrefs bills as flat monthly.
- the most recognised brand in the category, which matters when the tool has to be defended to a procurement committee
- a genuinely free public report that runs without a card, one of the easiest ways to see your own exposure before spending anything
- enterprise depth: agent analytics and conversation-level data that the self-serve tools in this category do not attempt
What you give up:
- the $99 Starter is billed yearly and covers a single engine, ChatGPT; the headline price is not a six-engine price
- Claude, Grok and Microsoft Copilot are reserved for a custom Enterprise contract, so the full engine list has no published price at all
- no Search Console integration, so AI-visibility movement is never tied back to real search clicks inside the product
Drafted with AI assistance from our own research and Search Console data, and reviewed by Rahul A before publishing. Rules and prices change; check the linked official source before you act.