Side-by-side matrix
| What you get | CitunaThat’s us | Peec AI | Profound |
|---|---|---|---|
| Entry price / month | $39 | $80 | $99 |
| Pricing model | Flat tiers | Flat | Flat tiers |
| AI engines at entry | 6 | 3–6 | 1 |
| Claude tracked | Enterprise | ||
| Grok tracked | Enterprise | ||
| Microsoft Copilot | Enterprise | ||
| Google AI Overviews | Not at entry | ||
| Refresh cadence | Daily | Not published | Not published |
| Search Console integration | |||
| MCP access at entry | |||
| Generated fixes | Credits | ||
| Free trial | 3 days (card) | 3 days | Free report |
Compiled from each vendor’s public pricing page: Peec AI figures from peec.ai/pricing, checked August 27, 2026; Profound figures from www.tryprofound.com/pricing, checked July 16, 2026. Peec AI: Starter covers three models; tier prices render client-side. Profound: billed yearly, covers one engine (ChatGPT). “Not published” marks a row the vendor does not state publicly; it is not a “no”. Cituna checks all six engines daily and does not track Microsoft Copilot. MCP read tools are included from $39, write tools from Pro ($119); MCP is not exclusive to us. Prices change often: verify before buying. Spot an error? Tell us and we will correct it.
Reading the difference
On cost per engine at entry, the crudest useful way to normalise these two, Peec AI works out at about $13.33 per engine per month ($80 across 3–6) and Profound at about $99.00 ($99 across 1). Peec AI is the better ratio, by roughly $85.67 per engine. Treat that as a sanity check rather than a verdict: an engine you do not care about is not worth anything, and Profound’s number improves immediately if its engine mix happens to be the one you need.
The confirmed capability split between these two is narrow enough to state exactly: Peec AI covers an MCP server and Profound does not; Profound covers Claude (enterprise), Grok (enterprise) and generated fixes (credits) and Peec AI does not. That is the whole difference on the rows both vendors publish, everything else in the matrix either matches or is unpublished by one of them, and an unpublished row is not a “no”.
Worth knowing before you shortlist either: neither Peec AI nor Profound offers Search Console integration. If any of those is a requirement, this comparison is the wrong shortlist and you should widen it rather than pick the better of two tools that both miss what you need.
The tier ladders are worth reading side by side, because the entry price means something different on each. Peec AI: Starter $80 (3 models) · higher tiers add models. Profound: Starter $99 (1 engine) · Growth $399 (up to 3) · Enterprise custom. That is where most of the apparent price gap between these two either disappears or widens sharply, depending on which engines you actually need.
They also genuinely overlap on Microsoft Copilot and Google AI Overviews, so those rows should not carry weight in the decision even though both vendors market them.
One practical difference that does not appear in any feature list: Peec AI bills as flat and Profound as flat tiers. A credit-metered plan and a flat plan are hard to compare over a year because only one of them has a predictable ceiling, so run your expected prompt volume through both before treating the entry prices as comparable at all.
Which to choose
Choose Peec AI if…
Peec AI is the analytics-first choice: sentiment, multi-country and unlimited seats. Against Profound specifically, it is the cheaper entry by $19 a month, it covers more engines at entry (3–6 against 1) and and it bills as flat where Profound bills as flat tiers.
- sentiment analysis and multi-country tracking, which is the deepest reporting layer among the self-serve tools here
- unlimited seats on paid plans, so the whole team can read the dashboard without a per-seat conversation
- an MCP server included on paid plans, and published data studies drawn from a very large source corpus
What you give up:
- neither Claude nor Grok appears on its published engine list, which is two of the six engines buyers most often ask about
- the Starter covers three of the six models it lists, so the entry price is not the full-coverage price
- tier prices render client-side, so a crawler that does not execute JavaScript sees no price at all: and no Search Console integration
Choose Profound if…
Profound is the enterprise-recognised name, priced and packaged for enterprise. Against Peec AI specifically, you are paying $19 a month more than Peec AI for it, it covers fewer engines at entry (1 against 3–6) and and it bills as flat tiers where Peec AI bills as flat.
- the most recognised brand in the category, which matters when the tool has to be defended to a procurement committee
- a genuinely free public report that runs without a card, one of the easiest ways to see your own exposure before spending anything
- enterprise depth: agent analytics and conversation-level data that the self-serve tools in this category do not attempt
What you give up:
- the $99 Starter is billed yearly and covers a single engine, ChatGPT; the headline price is not a six-engine price
- Claude, Grok and Microsoft Copilot are reserved for a custom Enterprise contract, so the full engine list has no published price at all
- no Search Console integration, so AI-visibility movement is never tied back to real search clicks inside the product
Drafted with AI assistance from our own research and Search Console data, and reviewed by Rahul A before publishing. Rules and prices change; check the linked official source before you act.