Side-by-side matrix
| What you get | CitunaThat’s us | LLMrefs | Scrunch AI |
|---|---|---|---|
| Entry price / month | $39 | $79 | $250 |
| Pricing model | Flat tiers | Flat monthly | Flat tiers |
| AI engines at entry | 7 | 11 | 4 |
| Claude tracked | Enterprise | ||
| Grok tracked | Enterprise | ||
| Microsoft Copilot | |||
| Google AI Overviews | |||
| Refresh cadence | Daily | Weekly | Not published |
| Search Console integration | |||
| MCP access at entry | |||
| Generated fixes | Free tools | 5 site audits / mo | |
| Content generation | Not published | Not published | |
| Publishes to your CMS | Not published | Not published | |
| Content languages | 50+ | Not published | Not published |
| Free trial | 3 days (card) | 7 days | 7 days |
Compiled from each vendor’s public pricing page: LLMrefs figures from llmrefs.com/pricing, checked October 1, 2026; Scrunch AI figures from www.scrunch.com/pricing, checked October 1, 2026. Scrunch AI: Core covers four engines, 125 prompts and 5,000 responses a month, with 5 user licenses. “Not published” marks a row the vendor does not state publicly; it is not a “no”. Cituna checks all seven engines daily and does not track Microsoft Copilot. MCP read tools are included from $39, write tools from Pro ($119); MCP is not exclusive to us. Prices change often: verify before buying. Spot an error? Tell us and we will correct it.
Published entry-tier price per month from each vendor’s pricing page (dates in the matrix note above). Read it against what each tier includes, a lower price can mean fewer engines or prompts.
| Engine | Cituna | LLMrefs | Scrunch AI |
|---|---|---|---|
| Claude | ? | ||
| Grok | ? | ||
| Microsoft Copilot | |||
| Google AI Overviews |
The four engines coverage varies most on. A dash-ringed “?” means we have not confirmed that vendor’s position on that engine (shown as “Not published” in the matrix), never a no we have not earned.
Reading the difference
On cost per engine at entry, the crudest useful way to normalise these two, LLMrefs works out at about $7.18 per engine per month ($79 across 11) and Scrunch AI at about $62.50 ($250 across 4). LLMrefs is the better ratio, by roughly $55.32 per engine. Treat that as a sanity check rather than a verdict: an engine you do not care about is not worth anything, and Scrunch AI’s number improves immediately if its engine mix happens to be the one you need.
On every capability both vendors publish, LLMrefs and Scrunch AI match. That is a genuinely unusual result in this category and it changes the decision: with no feature to separate them, the choice comes down to price, refresh cadence, and whether the output is a dashboard or a change you can ship.
Worth knowing before you shortlist either: neither LLMrefs nor Scrunch AI offers Search Console integration and an MCP server. If any of those is a requirement, this comparison is the wrong shortlist and you should widen it rather than pick the better of two tools that both miss what you need.
The tier ladders are worth reading side by side, because the entry price means something different on each. LLMrefs: One plan at $79 a month, marked “Limited time only” on its page: 500 prompts on every engine it lists, no per-engine fees. Scrunch AI: Core $250 (4 engines, 125 prompts, 5 licenses) · Enterprise custom (9 engines, API, SSO). That is where most of the apparent price gap between these two either disappears or widens sharply, depending on which engines you actually need.
They also genuinely overlap on Claude, Grok, Microsoft Copilot, Google AI Overviews and generated fixes, so those rows should not carry weight in the decision even though both vendors market them.
One practical difference that does not appear in any feature list: LLMrefs bills as flat monthly and Scrunch AI as flat tiers. A credit-metered plan and a flat plan are hard to compare over a year because only one of them has a predictable ceiling, so run your expected prompt volume through both before treating the entry prices as comparable at all.
Which to choose
Choose Cituna if…
For seven AI engines checked daily and the fixes written, on one plan from $39 a month, the pick is Cituna rather than LLMrefs or Scrunch AI.
- ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode, all seven checked daily on the $39 Starter
- the generated fixes to close the gaps, and articles written and published to your site
- a Search Console integration to prove the result; neither LLMrefs nor Scrunch AI offers one
- MCP access from the $39 Starter; neither LLMrefs nor Scrunch AI offers it
What you give up:
- Microsoft Copilot, which LLMrefs and Scrunch AI track and Cituna does not
- sentiment analysis, which Scrunch AI includes
- more engines, which LLMrefs lists
Choose LLMrefs if…
LLMrefs is an eleven-engine list on one flat plan, refreshed weekly. Against Scrunch AI specifically, it is the cheaper entry by $171 a month, it covers more engines at entry (11 against 4) and it bills as flat monthly where Scrunch AI bills as flat tiers.
- eleven engines, including Claude, Grok and Copilot, with no per-engine fees
- a 7-day free trial, then one flat plan with 500 prompts
- a set of free standalone tools alongside the tracker
What you give up:
- a weekly refresh rather than daily, so a change made on Monday may not be visible until the following week
- no Search Console integration and no MCP server
- the $79 price is marked “Limited time only” on its pricing page, so it may not hold
Choose Scrunch AI if…
Scrunch AI is the mid-market platform, sold to teams rather than to individuals. Against LLMrefs specifically, you are paying $171 a month more than LLMrefs for it, it covers fewer engines at entry (4 against 11) and it bills as flat tiers where LLMrefs bills as flat monthly.
- a 7-day free trial of Core, so the product can be evaluated before a contract
- five user licenses included at entry rather than one
- Microsoft Copilot covered at entry, with sentiment analysis and AI bot traffic reporting on the same plan
What you give up:
- a $250 floor with no smaller plan beneath it, which rules it out for solo operators and early-stage teams
- Claude, Gemini, Google AI Mode and Grok are held for the custom Enterprise plan, so Core covers four engines
- no Search Console integration, and MCP only on a custom Enterprise plan
Drafted with AI assistance from our own research and Search Console data, and reviewed by Rahul A before publishing. Rules and prices change; check the linked official source before you act.