Side-by-side matrix
| What you get | CitunaThat’s us | LLMrefs | Scrunch AI |
|---|---|---|---|
| Entry price / month | $39 | $79 | $300 |
| Pricing model | Flat tiers | Flat monthly | Flat tiers |
| AI engines at entry | 6 | 11 | 5 reported |
| Claude tracked | |||
| Grok tracked | Enterprise | ||
| Microsoft Copilot | |||
| Google AI Overviews | Not published | Not published | |
| Refresh cadence | Daily | Weekly | Not published |
| Search Console integration | |||
| MCP access at entry | |||
| Generated fixes | Free tools | 5 page audits | |
| Free trial | 3 days (card) | 3 days + free tier | 3 days (no card) |
Compiled from each vendor’s public pricing page: LLMrefs figures from llmrefs.com/pricing, checked July 16, 2026; Scrunch AI figures from www.scrunch.com/pricing, checked July 16, 2026. Scrunch AI: $250 billed annually; 3 seats, 350 prompts, 5 page audits. “Not published” marks a row the vendor does not state publicly; it is not a “no”. Cituna checks all six engines daily and does not track Microsoft Copilot. MCP read tools are included from $39, write tools from Pro ($119); MCP is not exclusive to us. Prices change often: verify before buying. Spot an error? Tell us and we will correct it.
Reading the difference
On cost per engine at entry, the crudest useful way to normalise these two, LLMrefs works out at about $7.18 per engine per month ($79 across 11) and Scrunch AI at about $60.00 ($300 across 5 reported). LLMrefs is the better ratio, by roughly $52.82 per engine. Treat that as a sanity check rather than a verdict: an engine you do not care about is not worth anything, and Scrunch AI’s number improves immediately if its engine mix happens to be the one you need.
On every capability both vendors publish, LLMrefs and Scrunch AI match. That is a genuinely unusual result in this category and it changes the decision: with no feature to separate them, the choice comes down to price, refresh cadence, and whether the output is a dashboard or a change you can ship.
Worth knowing before you shortlist either: neither LLMrefs nor Scrunch AI offers Search Console integration and an MCP server. If any of those is a requirement, this comparison is the wrong shortlist and you should widen it rather than pick the better of two tools that both miss what you need.
The tier ladders are worth reading side by side, because the entry price means something different on each. LLMrefs: Free single-keyword tier · paid from $79. Scrunch AI: Starter $300 ($250 annual) · extra seats $25/mo. That is where most of the apparent price gap between these two either disappears or widens sharply, depending on which engines you actually need.
They also genuinely overlap on Claude, Grok, Microsoft Copilot and generated fixes, so those rows should not carry weight in the decision even though both vendors market them.
One practical difference that does not appear in any feature list: LLMrefs bills as flat monthly and Scrunch AI as flat tiers. A credit-metered plan and a flat plan are hard to compare over a year because only one of them has a predictable ceiling, so run your expected prompt volume through both before treating the entry prices as comparable at all.
Which to choose
Choose LLMrefs if…
LLMrefs is the longest engine list in the category, refreshed weekly. Against Scrunch AI specifically, it is the cheaper entry by $221 a month, it covers more engines at entry (11 against 5 reported) and and it bills as flat monthly where Scrunch AI bills as flat tiers.
- eleven engines, the longest published list of any tool here, including Claude, Grok and Copilot
- a genuinely free single-keyword tier that keeps working rather than expiring
- a set of free standalone tools alongside the tracker
What you give up:
- a weekly refresh rather than daily, so a change made on Monday may not be visible until the following week
- no Search Console integration and no MCP server
- the free tier is limited to one keyword, which is a snapshot rather than a monitor
Choose Scrunch AI if…
Scrunch AI is the mid-market platform, sold to teams rather than to individuals. Against LLMrefs specifically, you are paying $221 a month more than LLMrefs for it, it covers fewer engines at entry (5 reported against 11) and and it bills as flat tiers where LLMrefs bills as flat monthly.
- a no-card 3-day trial, so the product can be evaluated before any payment details change hands
- three seats included at entry rather than one, with additional seats at a published $25/mo
- Claude and Microsoft Copilot both covered, a combination few tools here manage
What you give up:
- a $300 floor with no smaller plan beneath it, which rules it out for solo operators and early-stage teams
- its engine list is reviewer-reported rather than published, and the Grok tier mapping is unverified
- no Search Console integration and no MCP server
Drafted with AI assistance from our own research and Search Console data, and reviewed by Rahul A before publishing. Rules and prices change; check the linked official source before you act.