Side-by-side matrix
| What you get | CitunaThat’s us | Profound | Trakkr |
|---|---|---|---|
| Entry price / month | $39 | $99 | $100 |
| Pricing model | Flat tiers | Flat tiers | Flat monthly |
| AI engines at entry | 6 | 1 | 8 |
| Claude tracked | Enterprise | ||
| Grok tracked | Enterprise | ||
| Microsoft Copilot | Enterprise | ||
| Google AI Overviews | Not at entry | Not published | |
| Refresh cadence | Daily | Not published | Daily |
| Search Console integration | |||
| MCP access at entry | |||
| Generated fixes | Credits | Free tools | |
| Free trial | 3 days (card) | Free report | 14 days |
Compiled from each vendor’s public pricing page: Profound figures from www.tryprofound.com/pricing, checked July 16, 2026; Trakkr figures from trakkr.ai/pricing, checked July 16, 2026. Profound: billed yearly, covers one engine (ChatGPT). “Not published” marks a row the vendor does not state publicly; it is not a “no”. Cituna checks all six engines daily and does not track Microsoft Copilot. MCP read tools are included from $39, write tools from Pro ($119); MCP is not exclusive to us. Prices change often: verify before buying. Spot an error? Tell us and we will correct it.
Reading the difference
On cost per engine at entry, the crudest useful way to normalise these two, Profound works out at about $99.00 per engine per month ($99 across 1) and Trakkr at about $12.50 ($100 across 8). Trakkr is the better ratio, by roughly $86.50 per engine. Treat that as a sanity check rather than a verdict: an engine you do not care about is not worth anything, and Profound’s number improves immediately if its engine mix happens to be the one you need.
The confirmed capability split between these two is narrow enough to state exactly: Profound covers Microsoft Copilot (enterprise) and Trakkr does not; Trakkr covers an MCP server and Profound does not. That is the whole difference on the rows both vendors publish, everything else in the matrix either matches or is unpublished by one of them, and an unpublished row is not a “no”.
Worth knowing before you shortlist either: neither Profound nor Trakkr offers Search Console integration. If any of those is a requirement, this comparison is the wrong shortlist and you should widen it rather than pick the better of two tools that both miss what you need.
The tier ladders are worth reading side by side, because the entry price means something different on each. Profound: Starter $99 (1 engine) · Growth $399 (up to 3) · Enterprise custom. Trakkr: From $100/mo. That is where most of the apparent price gap between these two either disappears or widens sharply, depending on which engines you actually need.
They also genuinely overlap on Claude, Grok and generated fixes, so those rows should not carry weight in the decision even though both vendors market them.
One practical difference that does not appear in any feature list: Profound bills as flat tiers and Trakkr as flat monthly. A credit-metered plan and a flat plan are hard to compare over a year because only one of them has a predictable ceiling, so run your expected prompt volume through both before treating the entry prices as comparable at all.
Which to choose
Choose Profound if…
Profound is the enterprise-recognised name, priced and packaged for enterprise. Against Trakkr specifically, it is the cheaper entry by $1 a month, it covers fewer engines at entry (1 against 8) and and it bills as flat tiers where Trakkr bills as flat monthly.
- the most recognised brand in the category, which matters when the tool has to be defended to a procurement committee
- a genuinely free public report that runs without a card, one of the easiest ways to see your own exposure before spending anything
- enterprise depth: agent analytics and conversation-level data that the self-serve tools in this category do not attempt
What you give up:
- the $99 Starter is billed yearly and covers a single engine, ChatGPT; the headline price is not a six-engine price
- Claude, Grok and Microsoft Copilot are reserved for a custom Enterprise contract, so the full engine list has no published price at all
- no Search Console integration, so AI-visibility movement is never tied back to real search clicks inside the product
Choose Trakkr if…
Trakkr is daily checks across eight engines with an MCP server included. Against Profound specifically, you are paying $1 a month more than Profound for it, it covers more engines at entry (8 against 1) and and it bills as flat monthly where Profound bills as flat tiers.
- eight engines checked daily, including both Claude and Grok
- an MCP server at entry: one of the few tools besides us to ship one without an upgrade
- a 14-day trial, the longest evaluation window among the tools here
What you give up:
- no Microsoft Copilot coverage
- no Search Console integration, so results stop at the AI layer
- a $100 entry with no smaller tier beneath it
Drafted with AI assistance from our own research and Search Console data, and reviewed by Rahul A before publishing. Rules and prices change; check the linked official source before you act.