Side-by-side matrix
| What you get | CitunaThat’s us | Otterly.ai | Rankscale |
|---|---|---|---|
| Entry price / month | $49 | $29 | $99 |
| Pricing model | Flat tiers | Flat | Credit-based |
| AI engines at entry | 7 | 4 | 17+ |
| Claude tracked | Add-on | ||
| Grok tracked | |||
| Microsoft Copilot | |||
| Google AI Overviews | |||
| Refresh cadence | Daily | Daily | Hourly to monthly |
| Search Console integration | Beta | ||
| MCP access at entry | $189+ tier | ||
| Generated fixes | 3 / week | Page audits | |
| Content generation | Not published | Not published | |
| Publishes to your CMS | Not published | Not published | |
| Content languages | Your chosen language | Not published | Not published |
| Free trial | 3 days (card) | 7 days, 50 prompts, no card | 7 days (Pro) |
Compiled from each vendor’s public pricing page: Otterly.ai figures from otterly.ai/pricing, checked October 1, 2026; Rankscale figures from rankscale.ai/pricing, checked October 17, 2026. Otterly.ai trial terms from help.otterly.ai/free-trial, checked October 24, 2026. Otterly.ai: 4 engines with 15 prompts; Gemini, AI Mode and Claude sold as add-ons. Rankscale: Pro includes 1,200 credits a month; Essentials is billed yearly only, at $204 a year. “Not published” marks a row the vendor does not state publicly; it is not a “no”. Cituna checks all seven engines daily and does not track Microsoft Copilot. MCP read tools are included from $49, write tools from Pro ($119); MCP is not exclusive to us. Prices change often: verify before buying. Spot an error? Tell us and we will correct it.
Published entry-tier price per month from each vendor’s pricing page (dates in the matrix note above). Read it against what each tier includes, a lower price can mean fewer engines or prompts.
| Engine | Cituna | Otterly.ai | Rankscale |
|---|---|---|---|
| Claude | ? | ||
| Grok | |||
| Microsoft Copilot | |||
| Google AI Overviews |
The four engines coverage varies most on. A dash-ringed “?” means we have not confirmed that vendor’s position on that engine (shown as “Not published” in the matrix), never a no we have not earned.
Reading the difference
On cost per engine at entry, the crudest useful way to normalise these two, Otterly.ai works out at about $7.25 per engine per month ($29 across 4) and Rankscale at about $5.82 ($99 across 17+). Rankscale is the better ratio, by roughly $1.43 per engine. Treat that as a sanity check rather than a verdict: an engine you do not care about is not worth anything, and Otterly.ai’s number improves immediately if its engine mix happens to be the one you need.
The confirmed capability split between these two is narrow enough to state exactly: Rankscale covers Grok and Search Console integration (beta) and Otterly.ai does not. That is the whole difference on the rows both vendors publish, everything else in the matrix either matches or is unpublished by one of them, and an unpublished row is not a “no”.
The tier ladders are worth reading side by side, because the entry price means something different on each. Otterly.ai: Lite $29 (15 prompts) · higher tiers add prompts and MCP at $189+. Rankscale: Essentials $204 a year (yearly only) · Pro $99 (1,200 credits) · Pro+ $229 (3,000 credits, REST API) · Growth $385 (5,500 credits) · Enterprise $780 (12,000 credits), MCP on every plan. That is where most of the apparent price gap between these two either disappears or widens sharply, depending on which engines you actually need.
They also genuinely overlap on Claude, Microsoft Copilot, Google AI Overviews, an MCP server and generated fixes, so those rows should not carry weight in the decision even though both vendors market them.
One practical difference that does not appear in any feature list: Otterly.ai bills as flat and Rankscale as credit-based. A credit-metered plan and a flat plan are hard to compare over a year because only one of them has a predictable ceiling, so run your expected prompt volume through both before treating the entry prices as comparable at all.
Which to choose
Choose Cituna if…
For seven AI engines checked daily and the fixes written, on one plan from $49 a month, the pick is Cituna rather than Otterly.ai or Rankscale.
- ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode, all seven checked daily on the $49 Starter
- the generated fixes to close the gaps, and articles written and published to your site
- a Search Console integration to prove the result; Rankscale (beta) has one too
- MCP access from the $49 Starter; Otterly.ai ($189+ tier) and Rankscale offer it too
What you give up:
- Microsoft Copilot, which Otterly.ai and Rankscale track and Cituna does not
- sentiment analysis, which Rankscale (pro and up) includes
- more engines, which Rankscale lists
Choose Otterly.ai if…
Otterly.ai is a low fixed price for a small prompt set, with Microsoft Copilot included at entry. Against Rankscale specifically, it is the cheaper entry by $70 a month, it covers fewer engines at entry (4 against 17+) and it bills as flat where Rankscale bills as credit-based.
- a $29/mo Lite plan: a low fixed monthly price, and a real product rather than a stripped free tier
- Microsoft Copilot tracked at entry: a genuine blind spot for most of this category, including us
- straightforward flat pricing with no credit calculator to reason about
What you give up:
- the $29 tier carries 15 prompts, which is a very small sample to draw conclusions from
- Gemini, AI Mode and Claude are add-ons rather than included, so the real four-engine price is not the four-engine-plus price
- no Grok at any tier, and no Search Console integration
Choose Rankscale if…
Rankscale is a 17-plus engine list paid for in credits, checked on the schedule you set. Against Otterly.ai specifically, you are paying $70 a month more than Otterly.ai for it, it covers more engines at entry (17+ against 4) and it bills as credit-based where Otterly.ai bills as flat.
- a 17-plus engine list on every plan, including Claude, Grok, Copilot, DeepSeek, Mistral and Meta’s Muse Spark, with an MCP server on every plan
- a 7-day free trial of the $99 Pro plan, so the first scans cost nothing
- broad coverage without an enterprise conversation
What you give up:
- credit-based billing means the $99 buys 1,200 credits a month, not a fixed number of checks: heavy use is not predictable from the headline
- its GA4 and Search Console connection is listed only as a beta
- page audits rather than generated fixes, so the output is a finding rather than the change
Drafted with AI assistance from our own research and Search Console data, and reviewed by Rahul A before publishing. Rules and prices change; check the linked official source before you act.
