Ahrefs Brand Radar puts AI-visibility data inside Ahrefs, next to its link and keyword tools, and its AI Visibility Index lets you look up any brand across about 451 million prompts with no setup. Three things send teams looking elsewhere. The index is sold per AI platform, $199/mo each or $699/mo for all of them. Its chatbot data refreshes monthly, so daily numbers for your own questions come from Custom Prompts, which bill in checks. And it does not track Grok. If what you want is daily tracking of your own buyer questions at one price, the seven tools below are the ones to compare, starting with Cituna at $39/mo for seven engines. Every competitor fact on this page comes from the vendor’s own pages, read on September 25, 2026, or on the later date given beside it.
A note on fairness:
Why people look for Ahrefs Brand Radar alternatives
Brand Radar is a capable product inside the wider Ahrefs suite, and none of the reasons below make it a bad tool. They are simply where its structure stops matching what a fast-moving or multi-brand team needs:
- Per-platform pricing adds up. Brand Radar’s AI Visibility Index costs $199/mo for one AI platform and $699/mo for all of them. Custom Prompts for your own questions start at $50/mo and bill in checks: one per prompt, platform, location and update, and eight for each Claude update (read September 25, 2026). Brand Radar can be bought on its own or next to an Ahrefs plan; Lite, at $129/mo, includes five daily custom prompts. The more engines and prompts you track daily, the more checks you use.
- Most chatbot data refreshes monthly. Per Ahrefs’s own methodology (updated February 26, 2026), the index’s ChatGPT, Perplexity, Gemini and Copilot data is refreshed monthly on a 90-day reporting window, while Google AI Overviews and AI Mode update continuously. Custom Prompts can run daily, but only on the prompts you pay checks for. For AI answers that can change with a single model update, a monthly snapshot on most engines is a slow signal.
- Reported accuracy gaps in the chatbot data. In a test published by Writesonic, which sells a competing AI-visibility tool, Brand Radar showed 3 ChatGPT mentions of Writesonic where Writesonic’s own tracking counted 123. Treat a rival’s test with care; Ahrefs’s method helps explain the gap anyway, because index figures come from a monthly prompt library rather than live checks of your own prompts, so they are best read as directional.
- No Grok, and Claude costs extra checks. Grok is not offered at any tier. Claude is available only through Custom Prompts, where each Claude update uses eight checks against one for other platforms (ahrefs.com/brand-radar, read September 25, 2026). If your buyers ask Grok, you cannot see those answers in Brand Radar.
If one or more of those is why you are here, the tables below set Brand Radar against seven alternatives on exactly those points.
All seven Ahrefs Brand Radar alternatives at a glance
| Tool | Best for | Engines at entry | Refresh | Listed entry price |
|---|---|---|---|---|
| Cituna | Daily data on seven engines, plus the fixes, at one flat price | 7, including Claude and Grok | Daily | $39/mo (10 prompts) |
| Semrush AI Toolkit | Teams already working in Semrush | 4 | Daily for tracked prompts | $99/mo per domain, billed annually (25 prompts) |
| Peec AI | Marketing-team analytics on three models | 3 of 6, your choice | Daily | $95/mo billed monthly (50 prompts) |
| Rankscale | Setting the engine mix and cadence for each prompt | Any on its list, paid per answer in credits | Hourly to monthly, per prompt | $99/mo Pro (1,200 credits); Essentials $204 a year |
| AthenaHQ | Eleven models on a self-serve plan | 11 (5 on the free tier) | Not stated on its plans page | $295/mo Starter (3,600 responses); free tier with 300 credits |
| Scrunch AI | Copilot tracking with site audits and AI bot traffic | 4 (9 on Enterprise) | Not stated on its pricing page | $250/mo Core (125 prompts) |
| Profound | Large teams that need SSO, exports and an API | 3 on the trial, up to 9 on Enterprise | Daily | Free 7-day trial (50 prompts); Enterprise on request |
Prices and limits as listed on each vendor’s own pricing page, read September 25, 2026, billed monthly unless noted. For comparison, Ahrefs Brand Radar lists its AI Visibility Index at $199/mo per AI platform or $699/mo for all of them, with chatbot data refreshed monthly and AI Overviews and AI Mode continuously, and Custom Prompts from $50/mo (ahrefs.com/brand-radar). Rankscale spends credits on each AI answer, so what Pro covers depends on the engines and cadence you pick, and its page does not show how many credits Essentials includes; Rankscale’s plans were re-read October 1, 2026, when Essentials was sold yearly only. Pricing in this category changes fast: check the vendor’s page before you buy, and tell us if anything here is out of date.
The side-by-side matrix
Everything below reflects each vendor’s entry offering as published on its own pricing page on September 25, 2026, not the ceiling an enterprise contract can unlock. The matrix keeps four columns so it reads on a phone; the table above covers all seven alternatives. Where a detail is not on the page we read, the cell shows a dash rather than a guess.
| What you get | CitunaThat’s us | Ahrefs Brand Radar | Semrush AI Toolkit | Peec AI |
|---|---|---|---|---|
| Entry price / month | $39 flat | $199 / platform* | $99 / domain* | $95* |
| AI engines included | 7 | Per platform | 4 | 3 of 6 |
| Claude tracked | Custom Prompts | |||
| Grok tracked | ||||
| Microsoft Copilot | If chosen | |||
| Google AI Overviews | — | If chosen | ||
| Chatbot data refresh | Daily | Monthly index* | Daily | Daily |
| Search Console | Ahrefs plans* | — | — | |
| MCP at entry | Ahrefs plans* | — | — | |
| Generated fixes | — | — | ||
| Free trial | 3 days (card) | Free checker | — | Yes, length not stated |
Read on each vendor’s own pricing page on September 25, 2026: Brand Radar from ahrefs.com/brand-radar and ahrefs.com/pricing, Semrush from semrush.com/pricing/ai, Peec from peec.ai/pricing. A dash means that entry-tier detail is not on the page we read, so check the vendor’s page. * Brand Radar’s AI Visibility Index is $199/mo per AI platform or $699/mo for all of them, and can be bought on its own or with an Ahrefs plan (Lite from $129/mo). Custom Prompts start at $50/mo and use one check per prompt, platform, location and update, or eight for a Claude update. In the index, ChatGPT, Perplexity, Gemini and Copilot data refreshes monthly on a 90-day window and AI Overviews and AI Mode update continuously (Ahrefs’s methodology, updated February 26, 2026); Custom Prompts can run daily. Search Console (GSC Insights) and MCP come with Ahrefs’s SEO plans, so check how far they reach into Brand Radar data before you rely on them. “Free checker” is Ahrefs’s free AI visibility checker, not a trial of Brand Radar. Semrush is $99/mo per domain, billed annually. Peec’s $95 is its Starter price billed monthly, for 50 prompts on three models you choose. Cituna checks all seven engines daily; MCP read tools are included from $39, write tools from Pro ($119). Prices change often, verify before buying. Spot an error? Tell us and we will correct it. Peec AI’s pricing page, read October 9, 2026, offers a free trial without stating its length or whether a card is needed.
Read the matrix by the row that matters most to you. Brand Radar tracks Microsoft Copilot, and Peec can if you choose it as one of your three models; Cituna does not. Cituna is the only one of the four that tracks Grok, and it checks all seven of its engines daily at a flat $39 for ten prompts. No column wins every row, which is why the right Brand Radar alternative depends on the job you are buying it for.
What Ahrefs Brand Radar does well
Give Brand Radar its due, because it should shape your decision. Ahrefs Brand Radar sits inside the Ahrefs suite, and its AI Visibility Index lets you look up any brand, product or category across about 451 million prompts built from real searches in Ahrefs’s keyword database, with answers stored back to 2025 and nothing to set up. Ahrefs also shows up in AI answers: in our own July 2026 self-scan of cituna.com, the six engines we tracked then cited Ahrefs five times across the run, one of the most-cited brands in the field. The trade-offs are the ones above. The Ahrefs Brand Radar index is priced per AI platform ($199/mo each, $699/mo for all) and most of its chatbot data refreshes monthly, a Claude update costs eight checks in Custom Prompts, and Grok is not offered. Ahrefs Brand Radar does track Microsoft Copilot, which Cituna does not. Brand Radar is a fair pick for teams that already work in Ahrefs, want market-wide research more than daily tracking of their own prompts, and care most about AI Overviews.
Ahrefs Brand Radar pricing in brief
Brand Radar is sold two ways, with or without an Ahrefs plan (bought on its own, it comes with a free Ahrefs account). Brand Radar’s Custom Prompts, for your own buyer questions, start at $50 a month for 2,500 checks, about 83 prompts a day on one AI platform, and each Claude update counts as eight checks. Ahrefs’s AI Visibility Index costs $199 a month for one AI platform or $699 a month for all six. Paid Ahrefs plans add a small daily quota on one platform: 5 prompts on Lite ($129 a month), 10 on Standard ($249) and 20 on Advanced ($449). Those are the figures on ahrefs.com/brand-radar and ahrefs.com/pricing, read October 2, 2026. Our Ahrefs Brand Radar pricing page works out the monthly totals and sets them beside Cituna’s flat plans, from $39 a month.
The 7 Ahrefs Brand Radar alternatives in detail
How this list works: every entry tracks how AI engines mention and cite a brand. Cituna comes first: it is our product, and it tracks all seven engines daily, writes the fixes and publishes articles from $39/mo. After that the numbers help you find your way; they are not a ranking.
How the seven were chosen: each one tracks how AI engines mention and cite a brand on prompts you choose, and each has a public pricing page we could read. We took every price and limit below from that page on September 25, 2026, and rechecked the ones dated October 1 or 2, 2026. Five of the seven can also track Microsoft Copilot, which Brand Radar covers and Cituna does not: Peec AI, Rankscale, AthenaHQ, Scrunch AI and Profound (on Enterprise). Grok, which Brand Radar does not offer, is on the self-serve plans of Cituna, Rankscale and AthenaHQ.
1. Cituna (best for daily data on seven engines and the work done, from $39)
If Brand Radar’s per-engine pricing or its monthly refresh is what sent you looking, Cituna answers both: it scans how ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode cite your brand, all seven checked daily, shows the exact buyer prompts where you are missing, and generates the fix for each gap (schema, FAQ markup, llms.txt and the page changes), and its AutoSEO writes 30 articles a month on Starter and publishes them to WordPress, Shopify, a GitHub repo or any CMS by webhook. The full seven-engine set is in the flat $39/mo Starter, with Pro at $119 and Max at $399 covering 90 tracked prompts, 10 brands, the highest API allowances and priority support, so multi-brand teams add brands up to their plan’s limit without a per-engine or per-domain surcharge, on a 3-day free trial (card required, cancel anytime). A native Google Search Console integration ties the work back to real clicks, and a built-in MCP server is included from $39 so you can query your scans from Claude or any MCP client (read tools on Starter; write actions like running a scan from Pro). When you need custom prompt pools, brands or engine cadences with invoiced billing, our Enterprise plan covers it, the same seven-engine daily tracking, with no per-platform fee. MCP and Search Console are not unique to us (Peec ships MCP on paid plans too), but pairing daily data across all seven engines, the fixes and that proof at this price is rare.
2. Semrush AI Toolkit (best for teams already working in Semrush)
If your work already lives in Semrush, its AI Toolkit adds AI-readiness data to the same login, and its free AI visibility checker is a useful first look. Semrush AI Toolkit’s published entry tier is $99/mo per domain, billed annually, covering four engines and 25 prompts (read September 25, 2026), so multi-brand teams pay again for every site. Where the Semrush AI Toolkit falls short: the four engines it names are ChatGPT, Google AI, Gemini and Perplexity, so Claude and Grok answers stay out of view, and against Brand Radar it is the same suite logic on a different meter, priced per domain where Ahrefs prices per AI platform or per check (semrush.com/pricing/ai, read October 1, 2026). We compare it in depth in our Semrush AI Toolkit alternatives rundown.
3. Peec AI (best for marketing-team analytics on three models)
Unlike the suite add-ons, Peec is a purpose-built AI-search analytics tool with daily tracking. On its pricing page, Peec’s Starter costs $95 a month on monthly billing, less on annual, and covers 50 daily-tracked prompts on a choice of three models (read September 25, 2026). Against Brand Radar, Peec runs the prompts you choose every day on a flat plan ($95 a month, or $80 billed annually), where Brand Radar bills each prompt, platform and update as a check. Where Peec falls short: the three models come from ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini and Naver AI, more models are paid add-ons, and Claude and Grok are listed only on Enterprise (peec.ai/pricing, read October 1, 2026). A clean choice if you want polished analytics more than a fix generator or Search Console proof, our Peec AI alternatives page has the detail.
4. Rankscale (best for setting the engine mix and cadence per prompt)
Rankscale works much like Brand Radar’s Custom Prompts: you buy credits, spend them on each AI answer, and decide how often each search term runs, anywhere from hourly to monthly. Rankscale’s engine list includes Grok, Claude, Copilot, DeepSeek and Mistral as well as ChatGPT, Gemini and Perplexity. Rankscale’s pricing page (read September 25, 2026) lists Pro at $99/mo with 1,200 credits a month, 10 brand dashboards, 50 page audits and a 7-day free trial that charges nothing until day seven. Rankscale’s Essentials plan is billed yearly only, at $204 a year (as of October 1, 2026). Where it falls short: a typical answer costs a quarter of a credit, so Pro works out to about 40 prompts a day on four engines, and its credit calculator charges more for a Claude answer than for the others. The pricing page lists no Search Console connection. Rankscale suits a Brand Radar user who wants Grok, or who wants a handful of prompts checked hourly and the rest monthly. Our Rankscale alternatives page covers it in more depth.
5. AthenaHQ (best for eleven models on a self-serve plan)
AthenaHQ covers the engines Brand Radar leaves out or meters hardest. AthenaHQ’s Starter plan tracks 11 models, among them Claude, Grok, Copilot, Google AI Mode, DeepSeek, Meta AI and Mistral, and it connects Google Analytics 4 and Search Console, so AI visibility sits next to your traffic. AthenaHQ’s plans page (read September 25, 2026) lists Starter at $295/mo with 3,600 credits, where one credit buys one AI response, and a free Essential tier with 300 credits across five engines. Where it falls short: every model draws on the same credits, so 3,600 responses a month comes to about ten prompts a day if you run all 11 daily, and API access and extra credits are paid add-ons priced on request. AthenaHQ suits a team that wants Claude, Grok and Copilot in one dashboard and is comfortable budgeting in credits. More detail in our AthenaHQ alternatives comparison.
6. Scrunch AI (best for Copilot tracking with site audits)
Scrunch AI keeps Microsoft Copilot in the picture, which matters if Copilot is the Brand Radar data you rely on. Scrunch’s Core plan tracks 125 prompts on ChatGPT, Perplexity, Google AI Overviews and Copilot, and adds five site audits a month, a view of AI bot traffic to your site and one page optimization a month. Scrunch’s pricing page (read September 25, 2026) lists Core at $250/mo with a 7-day free trial, one brand workspace, five user licenses and five competitors. Where it falls short: Claude, Gemini, Google AI Mode and Grok are Enterprise-only, as are the API, Looker Studio access and MCP, and Core covers one country, one language and one persona. Needing any of those means a custom contract. Our Scrunch alternatives page sets it against the rest of the field.
7. Profound (best for large teams that need SSO and data exports)
Profound is the enterprise-only option on this list. Profound’s Enterprise contract tracks your prompts daily on up to nine engines, including Claude, Copilot, Google AI Mode, DeepSeek and Exa Search, with all-time history, CSV and JSON exports, an API, unlimited seats, SSO and SOC 2 compliance. Profound’s pricing page (read September 25, 2026) shows no price for Enterprise. The only public option is a free 7-day trial that runs 50 prompts a day on ChatGPT, Gemini and Google AI Overviews. Where it falls short: the trial uses a prompt set Profound recommends for your industry, which you cannot edit, it keeps no history and has no exports or API, and Grok is not on the Enterprise list either. Profound suits a large brand that needs a security review and data exports more than a published price. Against Brand Radar, both cover Claude and Microsoft Copilot and neither lists Grok; the difference is how you buy, since Brand Radar publishes its prices, from $50 a month for Custom Prompts (ahrefs.com/brand-radar, read October 2, 2026), and Profound does not publish its Enterprise price. See our Profound alternatives page for how it compares.
Brand Radar and these seven are a slice of a wider market that runs from enterprise contracts to free one-off checkers. Our best AI visibility tools rundown prices out the whole field side by side.
How to switch from Ahrefs Brand Radar
Getting started with a tool that replaces Brand Radar is a short job: you carry over the brand, prompts and competitors you already track, run one scan and connect Search Console, and our getting started guide walks through each screen in about fifteen minutes. You can run both tools in parallel while you compare, because the inputs are the same:
- List the brands, prompts and competitors you monitor in Brand Radar. Copy the buyer questions and the competitor set you benchmark against, that list is the only thing you truly need to carry over.
- Recreate them in Cituna. Add your domain and paste the same prompts and competitors during onboarding. There is no per-engine or per-domain surcharge, so multi-brand teams add brands under one account, up to 10 on Max.
- Run your first scan. Your first run establishes a daily baseline across all seven engines, ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode, and returns the exact query-by-engine gaps plus the schema, FAQ markup, llms.txt and content fixes to close them, rather than a monthly snapshot to read.
- Connect Google Search Console. Link GSC so the tool can tie AI mentions back to real clicks and impressions on the same pages, and, if you want the scans and fix statuses in your own workflow, connect the MCP server.
The fastest way to decide is to point both tools at the same brand and prompts during a free trial and see which one shows you the gaps, and the fixes, you care about. For the wider field, see our rundown of the best AI visibility tools.
Drafted with AI assistance from our own research and Search Console data, and reviewed by Rahul A before publishing. Rules and prices change; check the linked official source before you act.