Most pricing pages for this category bury the number. This one leads with it, then sets out what each Ahrefs plan actually includes and where Brand Radar sits, because Brand Radar’s pricing model is unusual enough that it needs working out before a budget conversation, not after it.
How much does Ahrefs cost in 2026?
Ahrefs sells four main plans, Lite, Standard, Advanced and Enterprise, plus a $29 Starter plan and the free Ahrefs Free; prices are monthly, and Ahrefs says paying annually saves up to 17%. As of October 7, 2026, per ahrefs.com/pricing:
| Plan | Price a month | Projects | Tracked keywords | Data history | AI prompts tracked daily | Users |
|---|---|---|---|---|---|---|
| Lite | $129 | 5 | 750 | 6 months | 5 (150 checks a month) | 1, plus up to 2 at $40 each |
| Standard | $249 | 20 | 2,000 | 2 years | 10 (300 checks) | 1, plus up to 5 at $60 each |
| Advanced | $449 | 50 | 5,000 | 5 years | 20 (600 checks) | 1, plus up to 10 at $80 each |
| Enterprise | $1,499, annual commitment | 100 | From 10,000 | Unlimited | From 83 (from 2,500 checks) | From 3, more at $100 each |
How we checked: every figure in this table was read on ahrefs.com/pricing on October 7, 2026, billed monthly. Projects count sites you have not verified; verified sites are unlimited on every plan. Lite, Standard and Advanced include API and MCP access, Enterprise adds uncapped API access and SSO, and Lite gives each user 1,000 report credits a month where the higher plans are unlimited. Rank Tracker updates weekly on every plan. The AI prompt counts are for one platform; tracking a prompt on more platforms uses more of the same checks. Below Lite, Ahrefs lists Starter at $29 a month and Ahrefs Free, which gives website owners limited access to Site Explorer and Site Audit; the included AI prompts start on Lite. Ahrefs says it never runs discounts, charges no setup fees and does not issue refunds in general. Prices change: check ahrefs.com/pricing before you budget.
What each Ahrefs plan includes
Every paid Ahrefs plan opens the same core tools, and the higher tiers add reports, history and limits rather than a different product. Ahrefs’s pricing page, read on October 7, 2026, describes Lite as essential data for small businesses and personal projects, Standard as the plan for freelance SEOs and marketing consultants, and Advanced as the plan for lean in-house marketing teams. In short:
| Plan | Price a month | What it adds | Brand Radar on this plan |
|---|---|---|---|
| Ahrefs Free | $0 | Limited access to Site Explorer and Site Audit for website owners | Comes with a standalone Brand Radar purchase; no included prompts |
| Starter | $29 | Keyword research and a look at competitors, per Ahrefs’s one-line description | No included prompts listed |
| Lite | $129 | Dashboard, Site Explorer, Keywords Explorer, Site Audit with always-on audit, Rank Tracker, competitive analysis, SERP history, Page Inspect, Web Analytics, API and MCP access, Report Builder, and Social Media Manager and GBP Monitor in beta | 5 tracked AI prompts a day (150 checks a month) |
| Standard | $249 | Everything in Lite plus Content Explorer, Portfolios, Batch Analysis and SERP comparison; more Site Explorer reports (site structure, broken backlinks and links, outgoing links, calendar view, linking authors); keyword clusters, search intents, AI suggestions, translations and SERP updates in Keywords Explorer | 10 prompts a day (300 checks), plus Brand Radar web visibility |
| Advanced | $449 | Everything in Standard plus the Looker Studio integration, search type distribution, an agency directory listing and HTTP authentication in Site Audit | 20 prompts a day (600 checks) |
| Enterprise | $1,499, annual commitment | Everything in Advanced plus uncapped API access and custom API endpoints, SSO, access management and an audit log, unlimited history, higher limits and exports, forecasting and trends, and a no-training-on-your-data commitment | From 83 prompts a day (from 2,500 checks) |
How we checked: every row was read on ahrefs.com/pricing on October 7, 2026, billed monthly. The AI prompt counts are for one platform.
The limits climb with each tier too. Per the same page, a single report shows up to 2,500 rows on Lite, 30,000 on Standard, 75,000 on Advanced and 150,000 on Enterprise; Site Audit gets 100,000, 500,000 and 1.5 million crawl credits a month on the three self-serve plans and from 5 million on Enterprise; and Lite users get 1,000 report credits a month where the higher plans are unlimited. Content Explorer, Portfolios, Batch Analysis and two years of history all start on Standard.
Ahrefs also sells add-ons on top of a plan: the Content Kit (AI Content Helper and AI Content Grader) from $99 a month, an extra Report Builder (50 reports) at $99 a month, and Project Boost at $20 a month per project (Pro: instant recrawl, IndexNow auto-submit and Ask AI in Site Audit) or $200 a month per project (Max: Patches and a faster always-on audit). On billing, Ahrefs’s FAQ says there are no contracts or setup fees, upgrades apply at once while downgrades and cancellations take effect at the end of the billing period, extra users and any pay-as-you-go credits you switch on are charged automatically, and refunds are not issued in general.
Brand Radar sits beside these plans rather than inside one tier. Every paid plan from Lite includes a small daily allowance of your own tracked AI prompts; anything beyond it, and the AI Visibility Index of prompts Ahrefs runs itself, is bought as a separate Brand Radar line, with or without an Ahrefs plan. That is the line the next section prices. For how this compares with the rest of the category, see what AI visibility tools cost.
What Ahrefs Brand Radar costs
Brand Radar is the part of Ahrefs that tracks how AI answers mention and cite brands, and it is priced on its own line: you can add it to an Ahrefs plan or buy it without one, in which case it comes with an Ahrefs Free account. As of October 7, 2026, per ahrefs.com/brand-radar and the Brand Radar section of ahrefs.com/pricing:
| Option | Price a month | What it covers |
|---|---|---|
| Prompts included in a paid plan | No extra charge | Your own prompts daily on one platform: 5 on Lite, 10 on Standard, 20 on Advanced, from 83 on Enterprise |
| Custom Prompts Basic | $50 | 2,500 checks, for example 80 prompts a day on one platform; extra checks $0.020 each |
| Custom Prompts Growth | $100 | 7,000 checks, for example 100 prompts a day on two platforms; extra checks $0.015 each |
| Custom Prompts Scale | $250 | 25,000 checks; extra checks $0.010 each |
| AI Visibility Index, one platform | $199 | Mentions and citations for any brand across the prompts Ahrefs runs on that platform |
| AI Visibility Index, all platforms | $699 | All six: Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini and Microsoft Copilot |
In Brand Radar, one check is one prompt on one platform in one location for one update, and a Claude update uses eight. Brand Radar’s Custom Prompts run on the six index platforms plus Claude, on a daily, weekly or monthly cadence you set per platform, and extra checks are billed at the end of the month. Grok is not on either Brand Radar list.
Two lines decide a Brand Radar invoice: how many platforms you want in the index, and how many checks your own prompts use. The Brand Radar index stops at $699 a month for all six platforms, while Custom Prompts cost more with every prompt, platform and update you add, so daily tracking of many prompts is where the bill climbs.
The real monthly total
Work it forward from what you want to track. Say you want your own buyer questions checked every day on the six engines Brand Radar and Cituna both cover: ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews and Google AI Mode. In Brand Radar, each prompt then uses 13 checks a day, one per platform plus eight for Claude. Over a 30-day month, at the package and overage rates above, the cheapest Custom Prompts cost comes to this (our arithmetic, before any checks an Ahrefs plan includes):
| Prompts checked daily | Brand Radar, six engines with Claude | Brand Radar, five engines without Claude | Cituna, all seven engines |
|---|---|---|---|
| 10 | $78: 3,900 checks, Basic plus 1,400 extra | $50: 1,500 checks, Basic | $39, Starter |
| 30 | $170.50: 11,700 checks, Growth plus 4,700 extra | $90: 4,500 checks, Basic plus 2,000 extra | $119, Pro |
| 90 | $351: 35,100 checks, Scale plus 10,100 extra | $197.50: 13,500 checks, Growth plus 6,500 extra | $399, Max |
The table cuts both ways. With Claude included, Cituna costs less at 10 and 30 prompts a day and Brand Radar’s checks cost less at 90; leave Claude out and Brand Radar costs less from 30 prompts up. What the checks never buy is Grok, which Brand Radar does not list, or a generated fix for each gap, and every Cituna plan includes both, with AutoSEO articles on top: 30, 90 or 300 a month. Adding Microsoft Copilot to Brand Radar uses one more check per prompt a day, and adding the AI Visibility Index for market-wide research costs $199 a month per platform or $699 for all six.
The part that surprises people:
What the price actually buys
Worth saying plainly, because a fair comparison is more useful than a cheaper one: here is what Brand Radar covers for AI answers, by Ahrefs’s own account on ahrefs.com/brand-radar, read October 2, 2026, with the index figures re-read October 7, 2026.
- A large prompt index. The AI Visibility Index runs about 453 million prompts a month, modeled on real searches in Ahrefs’s keyword database: about 315 million on Google AI Overviews, about 30 million each on Gemini, ChatGPT, Perplexity and Microsoft Copilot, and about 18 million on Google AI Mode (ahrefs.com/pricing, read the same day, puts it at 462 million plus). You can look up any brand or category in Brand Radar with no setup, with answers stored back to 2025. If your question is what AI answers say across your whole category, that breadth is the strongest argument for the price. Brand Radar’s index reports cover mentions, citations, AI share of voice and impressions weighted by search volume.
- Your own prompts, on your schedule. Brand Radar’s Custom Prompts track the exact questions you add on those six platforms plus Claude, daily, weekly or monthly per platform. Ahrefs can suggest prompts from competitor comparisons and pricing data, and shows the fan-out queries an AI runs behind a prompt.
- Sources beyond the answers. YouTube, TikTok and Reddit visibility (free while in beta), search demand and, on Standard and above, web visibility come with Brand Radar, and Ahrefs’s Web Analytics shows AI traffic for free, with AI crawler visits in Bot Analytics, free while in beta.
- Microsoft Copilot coverage, which Cituna does not have. If Copilot matters to your buyers, that is a real reason to pay.
- One tool, one login. If your team already lives in Ahrefs, the AI data sits beside the link and keyword work you do daily, and the Ahrefs plan is already sunk cost.
- Not on either list: Grok. Neither the Brand Radar index nor Custom Prompts names it, so the answers Grok gives about your brand stay out of view.
The flat-price comparison
Brand Radar prices AI tracking by usage: platforms in the index, and checks for your own prompts. Cituna charges by plan, so engine coverage is not a pricing dimension at all.
| Ahrefs Brand Radar | Cituna | |
|---|---|---|
| How it is priced | Index $199 a month per AI platform or $699 for all six; your own prompts in checks, from $50 a month; with or without an Ahrefs plan | Flat per plan: $39, $119 or $399 a month |
| Your own prompts, daily | 13 checks per prompt a day on the six engines both cover, because a Claude update uses eight | 10, 30 or 90 prompts on all seven engines, daily on every plan |
| Engines | Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini and Microsoft Copilot, plus Claude in Custom Prompts | ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode |
| Grok | Not listed | Included on every plan |
| Microsoft Copilot | Included | Not tracked |
| Market-wide research | AI Visibility Index: about 453 million prompts a month, re-tested monthly | Your tracked prompts and the competitors named in their answers |
| Fixes and content | Content Kit add-on (AI Content Helper and AI Content Grader), from $99 a month | A generated fix for each gap; AutoSEO writes and publishes 30, 90 or 300 articles a month |
| Search Console | GSC Insights, a separate Ahrefs tool | Built in on every plan |
| API and MCP | Included on Ahrefs plans from Lite ($129) | Read tools from $39, write tools from Pro at $119 |
Brand Radar column from ahrefs.com/brand-radar and ahrefs.com/pricing, read October 2, 2026, with prices and the index size re-read October 7, 2026; the check count is our arithmetic from Ahrefs’s published rates. Cituna plans: cituna.com/pricing.
Picks by need:
- All seven engines, Grok included, checked daily, with a generated fix for each gap and AutoSEO articles: Cituna, from $39 a month.
- Microsoft Copilot, or research across Ahrefs’s index of about 453 million prompts: Brand Radar, $199 a month for one platform’s index or $699 for all six.
- Many prompts a day on engines other than Claude, priced by usage: Brand Radar Custom Prompts, from $50 a month for 2,500 checks.
- AI answers beside the Ahrefs SEO tools you already pay for: an Ahrefs plan, with 5 to 20 prompts a day included from Lite at $129 a month.
When Brand Radar is worth its price
Pay for it when you already subscribe to Ahrefs, Google AI Overviews is the surface you care most about, Copilot is on your list, and one or two engines covers your question. In that shape the prompts your plan already includes and a per-platform index work in your favour, and the corpus is worth the money.
Look elsewhere when you need Grok, when you want many prompts checked daily on Claude, where every update uses eight checks, or when you want each gap turned into a generated fix and published articles, which Brand Radar’s pages do not list. With Claude in the mix and up to 30 prompts a day, Cituna’s flat plan with all seven of its engines included also costs less than the same Brand Radar checks: $39 against $78 at 10 prompts, and $119 against $170.50 at 30.
The verdict: for all seven engines checked daily on one flat plan, with a generated fix for each gap and AutoSEO articles, choose Cituna, from $39 a month; for Microsoft Copilot, market-wide research across Ahrefs’s prompt index, or AI data beside the Ahrefs tools you already use, choose Brand Radar, from $50 a month for Custom Prompts or $199 a month for one platform’s index. See Cituna’s plans and start a 3-day free trial to run your own buyer questions through all seven engines; the trial asks for a card, and you can cancel anytime.
If you are weighing specific products rather than the price alone, the Brand Radar alternatives page covers the feature comparison, and how to choose an AI visibility tool sets out the criteria worth scoring before you look at any pricing page, including this one. For the other large SEO suite with an AI add-on, see the alternatives to Semrush’s AI Toolkit.
Drafted with AI assistance from our own research and Search Console data, and reviewed by Rahul A before publishing. Rules and prices change; check the linked official source before you act.