Cituna asks the questions your buyers ask across six AI answer engines (ChatGPT, Perplexity, Gemini, Claude, Grok and Google AI Overviews) and records whether the answers mention you, cite you, or recommend someone else. There is no Microsoft Copilot: no reliable way to check it exists, so we do not claim to. Your first session takes about fifteen minutes and ends with three things: a measured starting score, the exact prompts where a competitor is being named instead of you, and the pages engines cite when they answer those prompts. Everything after that is deciding which of those gaps to close first. This guide walks the first hour and points at the deeper guides for each connection.
1. Add your brand and run the first scan
Enter your domain. Cituna reads your site to work out what you sell and who you compete with, then proposes the buyer questions worth tracking. Review them: the quality of this list decides the quality of everything downstream.
Run the scan. It queries all six engines and records, per prompt and per engine, whether you were mentioned, whether you were cited with a link, and which competitors appeared instead.
2. Read the score for what it measures
The headline number is how often the six engines cite you across the prompts you track. A low first score is normal and is not a verdict on your website: it is a measurement of a surface most sites have never been optimised for.
A zero is a real measurement, not an error, and the app says so plainly. What matters is the shape underneath: which engines cite you at all, and which prompts you are missing entirely.
3. Look at who is being cited instead
Open Competitors. This is the most useful screen in the first hour, because it names the specific brands engines recommend for your prompts and the pages they cite when they do it.
Those pages are the format the engines currently reward for your topic. Read three of them before writing anything of your own.
4. Connect Google Search Console
This is the highest-leverage ten minutes in setup. It joins what people actually search on Google to what the engines answer, which turns a vague "improve our AI visibility" into a specific list: queries with real demand where you rank on Google but no engine cites you.
It is read-only and needs no change to your site.
5. Pick one gap and close it
Open Recommendations, take the top item, and do only that. The common failure at this stage is to open twelve tabs of work and finish none of it.
If writing the page is the gap, AutoSEO can write and deliver it for you: 30 articles a month on Starter, 90 on Pro, 300 on Max.
6. Set the loop running
Turn on daily tracking so drift is caught rather than discovered, send alerts somewhere you will read them, and re-check in a fortnight. Citations move on the timescale of indexing, not of deploys.
If you use Claude, connect the MCP connector and ask it what changed. It reads the same data and will answer with your numbers rather than general advice.
Troubleshooting
My score is zero. Is the scan broken?
Almost certainly not. Zero means the engines answered your tracked prompts and cited someone else, which is the normal starting point for a brand that has never been optimised for answer engines. Cituna distinguishes a measured zero from an engine error and labels errors explicitly, so you can tell the two apart.
The prompts it suggested are not what my buyers ask.
Edit them. Tracked prompts are fully editable, and a list of ten questions you would recognise from a sales call beats fifty generic ones. The prompt list is the input to every other number in the product.
How long before anything changes?
Expect a normal indexing cycle before a new or improved page can be cited, and a second one before the movement is stable enough to read. Judging it earlier than that is reading noise. Daily tracking exists so you can see the trend rather than guess at it.
Do I need to install anything on my site?
No. There is no tag, script or plugin. Cituna reads your public pages the way an engine does, and the optional Search Console connection is read-only through Google.