How Much Do AI Visibility Tools Cost in 2026? (Every Public Price)

AI visibility tools cost anywhere from $0 to about $36,000 a year in 2026. Most self-serve tools cluster between $29 and $100 a month, mid-market platforms run $189 to $399, and enterprise GEO suites reach $599 a month and climb into five figures a year. The sticker price alone rarely tells you what you actually get.

This guide lists every published entry price in the category, side by side, with the pricing model behind each one and a plain-language note on what that number really buys. All competitor figures below are each vendor’s own published entry tier as of July 16, 2026, linked to its pricing page. Prices in this space change often, so treat the table as a starting map and verify before you buy.

What AI visibility tools cost in 2026

Here is the category from cheapest published price to most expensive. The figures are entry tiers, not the ceiling an enterprise contract can unlock, and the last column is the part that matters most: what that entry price actually includes once you read past the headline.

A few names in the wider category are missing on purpose. Full-service agencies (a reported $15,000/month and up) are not tools, and a handful of pure single-shot checkers are free but do not monitor over time. For the full field with feature-by-feature detail, see our rundown of the best AI visibility tools.

The five pricing models (and why the sticker lies)

The reason two tools with the same headline price can cost wildly different amounts is that they meter differently. Five models cover almost everything in the table.

• Flat, per account. One number, all-in, however much you use it (Cituna, LLMrefs, Am I on AI). The easiest to budget, and usually the honest way to read a headline price.
• Credit-based. You buy a pool of credits and each prompt, engine or run draws them down (Profound’s agent credits, AthenaHQ’s credit tiers, Omnia’s insight credits). Flexible, but daily multi-engine tracking burns credits fast, so real cost needs a spreadsheet.
• Per-engine. You pay for each AI engine you add (Ahrefs Brand Radar at $199/engine; Otterly selling Claude as a $29–439 add-on). Coverage compounds cost, so the price you see is rarely the price for the engines you want.
• Per-domain or per-brand. Each brand or client is another full fee (Semrush at $99/domain; Trakkr’s single-brand Growth versus its $500 Scale tier). Agencies and multi-brand teams feel this model the hardest.
• Demo-gated / sales-led. You book a call to buy, sometimes even when a headline price exists (Evertune lists an $800/mo Pro tier but starts every plan with a demo and keeps Enterprise custom; the Enterprise contracts that hold Claude and Grok at Profound, Goodie and Scrunch work the same way). Often the tools that publish the least are the ones worth the most scrutiny before you commit.

The practical takeaway: before you compare, convert every option to the same yardstick, the engines you need, the prompt volume you will actually run, and the number of brands you cover. A flat $39 and a credit-metered $99 can end up on opposite sides of your budget once you do.

What actually moves the price

Strip away the branding and AI visibility pricing comes down to a handful of levers. Knowing them lets you read any pricing page in the category in a minute.

• Engine coverage. The single biggest driver. Am I on AI charges $100 for two engines; Cituna covers six for $39. Watch for engines sold as add-ons (Claude at Otterly) or reserved for Enterprise (Claude and Grok at Profound and Goodie), and note that none of these tools track every engine. Microsoft Copilot, for instance, is covered by Otterly and LLMrefs but not by Cituna.
• Prompts, seats and brands. The caps that quietly decide your tier. A 15-prompt or 50-prompt entry plan runs out quickly, and per-seat or per-brand limits push agencies up the ladder fast.
• Report-only versus fixes. Some tools tell you your score; others generate the schema, FAQ and content fixes to move it. The action layer is a real cost difference, not a rounding error.
• Integrations. A native Google Search Console tie-in, GA4, MCP access and BI connectors (Looker) are often what separate an entry tier from the one above it. MCP in particular is no longer exclusive to anyone, Peec, Trakkr, Knowatoa and others ship it, so treat it as a feature to price, not a moat.
• Refresh cadence. Weekly tracking is cheaper to run than daily. LLMrefs’ flat $79 buys a weekly refresh; if you need to catch answer changes as they happen, daily coverage is part of what you are paying for.

Which price band fits you

You do not need to compare all seventeen tools. Pick the band that matches your situation, then compare within it.

Free to $39, solo founders and small teams

Start here if you are testing the water. AthenaHQ’s standing free tier and Otterly’s $29 Lite (which also lists a 7-day no-card trial) let you look with little commitment, while Cituna covers all six engines with the generated fixes at $39 on a 7-day trial that does ask for a card. This band is about proving the problem is real before you spend, so favor breadth of engines and a low, predictable line item. The cheapest way in is a free tier or a trial, not the lowest monthly sticker, see the tradeoffs in our Otterly.ai alternatives rundown.

$59 to $100, growing teams

The busiest band in the category: Knowatoa, LLMrefs, Omnia, Peec, Profound’s Starter, the Semrush AI Toolkit, Trakkr and Am I on AI all live here. This is where the pricing model matters most, because a $79–$100 sticker can hide a credit meter, a per-domain multiplier or a two-engine ceiling. Decide what you cannot live without, Claude and Grok coverage, a fix layer, Search Console proof, and let that, not the round number, pick the tool.

$189 to $399, mid-market platforms

Otterly’s $189 Standard, Knowatoa’s $199 Growth, SE Ranking’s standalone tracker, AthenaHQ’s $295 plan, Scrunch at $300 and Goodie at $399 sit here. You are buying more seats, more prompts, deeper integrations and, in AthenaHQ’s case, nine engines with Search Console and GA4. Fair for teams that have outgrown an entry tier, but check that the jump buys engines and proof you will use, not just a bigger prompt cap.

$599 and up, enterprise GEO suites

Gauge at ~$599, Ahrefs Brand Radar at ~$828-plus and Evertune (whose Pro tier is $800/mo, with a custom Enterprise contract reviewers put near $36,000/year) are a different purchase: demand-level data, paid activation, dedicated analysts and annual contracts, often with prices that go private at the top. If you are a small team that found one of these while shopping, you are usually priced out before the first call, a self-serve tool from $39 does the tracking-and-fixing yourself. For the top end specifically, our Ahrefs Brand Radar alternatives and Scrunch AI alternatives pages break down what you gain and give up.

How we price Cituna (and what our own scans show)

Since we are in the table, here is our pricing in plain terms. Cituna is a flat $39/mo Starter, $99 Pro and $299 Max, with no credit math and no per-domain multiplier. Every plan covers all six engines, ChatGPT, Perplexity, Gemini, Claude, Grok and Google AI Overviews, checked daily, pairs a native Google Search Console integration with a built-in MCP server (read tools from $39, write tools from Pro), and generates the schema, FAQ and content fixes, not just a score. The 7-day free trial requires a card, with no charge during the trial and cancel anytime. Max ($299) carries the volume high-output teams and agencies need, 120 tracked prompts, 50 brands, 80 scans a month, API access, priority support and the highest MCP allowances, and a custom Enterprise plan handles bespoke prompt pools, brands and engine cadences on invoiced billing with priority onboarding. MCP is not unique to us, several tools above ship it, but pairing it with native Search Console at this price is rarer than the flat number itself.

The deeper reason we lead with a flat, low price rather than a premium one is the thesis of this whole guide: what an AI visibility tool costs has almost nothing to do with whether the engines will name your brand. We run Cituna on ourselves to prove we mean it. In our own scan of cituna.com on July 17, 2026, our overall AI-citation score came out at 9 out of 100, the models barely reach for us yet, which is exactly the gap this whole category exists to close. And across our category prompts, questions like “best AI visibility audit service”, the brands the enginesdid name were Moz, Semrush, Ahrefs, Profound and Otterly.ai: a spread that runs from a $29 tool to $800-plus suites (our own scan data). Price did not predict a single citation. So buy the tool that shows you those gaps and hands you the fixes, then pick the cheapest one that does it, which is exactly the job we built Cituna to do, and why we start at $39. Compare it against the field on our best AI visibility tools page, or see the plans in full on our pricing page.