“Under $200” is a real buying constraint, not a rounding point: it is the line below which a small team can expense an AI visibility tool without a sign-off. The good news is that the line sits well inside the self-serve market. We build Cituna, one of the seven tools below; every price, engine count and refresh for the other six is read from each vendor’s own pricing page on the date shown, the same dated source of truth behind our full best AI visibility tools comparison.
Price is a filter, not a ranking.
The short answer, by need
- Lowest price at all: Otterly.ai, $29/mo — but a 15-prompt, four-engine sample.
- Lowest price that writes and publishes the fix: Cituna, $39/mo, seven engines daily.
- Most engines for the money: Rankscale, $99/mo, 17-plus engines, credit-metered.
- Most reporting depth (sentiment, countries): Peec AI, $95/mo.
- A free start: AthenaHQ Essential, five engines, no card (paid jumps to $295).
How we picked the seven
- The gate: a confirmed, published monthly entry price under $200. A tool whose only self-serve price is higher (Scrunch $250, Goodie $399, Gauge $599) or unpublished (Profound, sold Enterprise-only) is out of this bracket by definition.
- The order: by that monthly entry price, ascending — the order the “under $X” question is really asking for. Where a tool prints an annual price too, the monthly figure is used, because that is what “under $200 a month” means.
- What each row states: the entry plan’s price, the engines and prompts it covers at that price, the refresh, and what you get — read from the vendor’s own page on the date in the row. Nothing is inferred; where a vendor does not publish a term, the row says so.
- Our own entry: Cituna sits where its $39 price puts it, second. We did not float it to the top.
The tools under $200, by entry price
| # | Tool | Entry price / mo | Engines at entry | Refresh | What the entry plan gets you | Price read |
|---|---|---|---|---|---|---|
| 1 | Otterly.ai | $29 | 4 (Copilot incl.) | Daily | 15 prompts; Gemini, AI Mode and Claude are add-ons; MCP at the $189+ tier | 2026-10-01 |
| 2 | Cituna | $39 | 7 | Daily | Buyer questions on 7 engines, the fix written and published for each gap, Search Console tied in, MCP read tools | 2026-08-27 |
| 3 | LLMrefs | $79 | 11 | Weekly | One flat plan, 500 prompts, no per-engine fees; price marked “limited time” on its page | 2026-10-01 |
| 4 | Omnia | €79 (~$85) | 7 | Daily | Growth: 25 prompts, MCP and weekly action plans; euro-priced; Claude and Copilot on request; exports start on the €279 tier | 2026-10-01 |
| 5 | Peec AI | $95 | 3 of 6 | Daily | Starter: 50 prompts on three models you pick; sentiment and multi-country; Claude and Grok are Enterprise; prices render client-side | 2026-10-01 |
| 6 | Rankscale | $99 | 17+ | Hourly–monthly | Pro: 1,200 credits a month, MCP; credit-metered so heavy use is not fixed-cost | 2026-10-09 |
| 7 | Trakkr | $100 | 8 | Daily | Eight engines, MCP at entry, 14-day trial; no Copilot, no Search Console | 2026-10-01 |
Each row states what the vendor’s own pricing page said on the date shown. Prices and terms change often — check the vendor’s page before you rely on one. Cituna is the one we build; the other six are read, not inferred.
Each tool in detail
1. Otterly.ai — $29/mo
Otterly’s Lite plan is the cheapest paid tracker here: a real product at $29 a month rather than a stripped free tier, with Microsoft Copilot covered at entry — a blind spot for most of this category, us included. The catch is sample size: 15 prompts, four engines, and Gemini, Google AI Mode and Claude sold as add-ons, so the real four-engine-plus price is higher. MCP starts at the $189 tier. Our Otterly alternatives page covers the higher plans.
Best for: the lowest fixed price in the category, with Microsoft Copilot included at entry.
Where it falls short: 15 prompts is a thin sample, and the engines most buyers ask about — Gemini, Claude — are add-ons rather than included.
2. Cituna — $39/mo
We build this one. Cituna’s Starter is $39 a month and asks ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode your buyer questions, then — and this is what separates it from the trackers here — writes the fix for each gap (schema, FAQ markup, llms.txt and content), publishes articles to your site, and ties the change back to real clicks through Google Search Console. MCP read tools are included from $39; write tools from Pro ($119). It starts with a 3-day free trial that asks for a card up front and charges nothing during it. It does not track Microsoft Copilot, and it does not score sentiment. Plans: $39 / $119 / $399 on our pricing page.
Best for: the lowest price in this bracket that does more than report — it writes and publishes the fix and proves it in Search Console, across seven engines daily.
Where it falls short: no Microsoft Copilot, no sentiment dashboard, and a 3-day trial that asks for a card up front rather than a no-card start.
3. LLMrefs — $79/mo
LLMrefs runs one flat plan: 500 prompts across the eleven engines it lists — Claude, Grok and Copilot included — with no per-engine fees. The refresh is weekly rather than daily, so a change you make on Monday may not show until the next week, and the $79 price is marked “limited time only” on its own page, so it may not hold.
Best for: eleven engines, including Claude and Grok, on one flat plan with no add-ons.
Where it falls short: a weekly refresh, no Search Console and no MCP, and a price its page flags as temporary.
4. Omnia — €79 (~$85)/mo
Omnia is the European option: priced and billed in euros, so there is no FX conversion for a European team. Its €79 Growth plan covers 25 prompts with an MCP server and weekly action plans; Claude and Copilot are tracked on request, Grok not at all, and data exports start on the €279 Pro tier rather than the entry one.
Best for: euro-native billing with weekly action plans and MCP at entry, for a European team.
Where it falls short: no Grok at any tier, exports held for the €279 plan, and no Search Console integration.
5. Peec AI — $95/mo
Peec AI is the analytics-first pick under $200: its $95 Starter ($80 billed annually) adds sentiment analysis and multi-country tracking, the deepest reporting layer among the cheaper tools, with unlimited seats on paid plans. It covers three of the six models it lists at entry; Claude and Grok are Enterprise-only, and its tier prices render client-side, so a crawler that does not run JavaScript sees no price. Our Peec AI alternatives page has the fuller picture.
Best for: sentiment and multi-country reporting at under $100, with unlimited seats.
Where it falls short: three of six models at entry, Claude and Grok behind Enterprise, and no Search Console integration.
6. Rankscale — $99/mo
Rankscale lists the longest engine set under $200: 17-plus engines on its $99 Pro plan, Claude, Grok, Copilot, DeepSeek and Mistral included, with MCP from that tier. Billing is credit-based — $99 buys 1,200 credits a month — so heavy use is not predictable from the headline, and there is no Search Console integration. Its cheaper Essentials tier is billed yearly only.
Best for: the broadest engine list for the money, if you want coverage over fixes.
Where it falls short: credit-metered cost rather than a fixed number of checks, page audits rather than written fixes, and no Search Console.
7. Trakkr — $100/mo
Trakkr checks eight engines daily — Claude, Grok, DeepSeek and Meta AI included — ships an MCP server at entry, and offers the longest evaluation window here, a 14-day trial. It does not cover Microsoft Copilot or integrate with Search Console, and $100 is its floor with no smaller tier beneath it.
Best for: daily checks on eight engines with MCP at entry and a two-week trial.
Where it falls short: no Copilot, no Search Console, and no plan under $100.
Free and near-free, honestly
AthenaHQ’s Essential tier is genuinely free — five engines (ChatGPT, Perplexity, Google AI Overviews, Gemini and Microsoft Copilot), no card — which makes it the least risky way to start in this whole category. The step up is steep, though: its next plan is $295 a month with nothing in between, so the free tier is a trial of the idea more than a lasting plan. For a free one-off snapshot there are a dozen free checkers; we rank them in best free AI visibility checkers. And our own free AI visibility checker tests whether eight AI crawlers can reach your site, with no signup.
What a sub-$200 plan usually skips
- Prompt volume. The cheapest plans ask the fewest of your buyer questions — 15 on Otterly’s $29, 25 on Omnia’s €79. A small prompt set is a small sample, and AI answers swing run to run.
- The hard engines. Claude and Grok are the two most often held back for a higher tier or add-on (Otterly, Peec, Omnia). If those matter to your buyers, read the engine column, not the price.
- Proof of impact. Only a few tools at any price tie AI citations back to real clicks; under $200, Cituna’s Search Console integration is the main one.
- The fix itself. Most tools here report a score; changing it is still your job. Cituna and, to a degree, the content-bundled tools write the fix — see AI visibility: how to measure and improve it.
Where Cituna fits, and our own numbers
We build Cituna, and it is on this page at its real price, $39, ranked second behind Otterly’s $29. The honest pitch for the money: it is the cheapest plan here that does not stop at a score — it asks seven engines your buyer questions daily, writes the schema, FAQ markup, llms.txt and content fixes for each gap, publishes articles to your site, and ties the result to clicks in Search Console. What it does not do under $200, or at any price: Microsoft Copilot, and a sentiment dashboard — for those, Otterly and Peec respectively are the honest picks above.
Our own scan data, unedited:
Still weighing the field rather than the budget? Our guide to choosing an AI visibility tool sets out the nine criteria to score first, our AI visibility tool pricing page puts 22 plans across every price band side by side, and the best AI visibility tools comparison prices the full field, ours included.
Drafted with AI assistance from our own research and Search Console data, and reviewed by Rahul A before publishing. Rules and prices change; check the linked official source before you act.