How much does Nightwatch LLM tracking cost?

Nightwatch does not sell it on its own; it comes inside Nightwatch’s rank-tracking plans. Billed monthly, Nightwatch Starter is €99 a month, Professional €199 and Agency €499. Billed yearly, which Nightwatch says takes 20% off, the same plans are €79 a month (€948 a year), €159 (€1,908) and €399 (€4,788). Enterprise is custom. Nightwatch offers a 14-day free trial with no credit card required, and bills a monthly plan if you do not cancel (nightwatch.io/pricing, October 9, 2026, prices shown in euros).

7 Best Nightwatch LLM Tracking Alternatives in 2026

Q: Does Nightwatch track LLMs?

Yes. On October 9, 2026, Nightwatch’s pricing page included AI tracking on every plan: 50, 150 or 500 AI prompts on ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and Google AI Overviews, with 1,500, 4,500 or 15,000 AI answers a month. Grok and Microsoft Copilot were not on Nightwatch’s list.

Q: What is the best Nightwatch alternative for AI search tracking?

For a team that wants Claude and Grok checked every day, with the fix for each lost answer written for it, Cituna, from $39 a month: it checks ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode daily. To keep rank tracking and AI in one suite, SE Ranking from $129; for eleven engines on a weekly refresh, LLMrefs at $79.

The short version

The best Nightwatch LLM tracking alternative for a team that needs Grok as well as Claude checked every day, with the fix for each lost answer written for it, is Cituna: it checks ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode daily on every plan from $39 a month, the lowest entry price on this page for a tool that checks both Claude and Grok daily.
Nightwatch is a rank tracker that now includes AI tracking on every plan. Nightwatch’s Starter is €99 a month billed monthly, or €79 a month billed yearly, for 500 keywords and 50 AI prompts on six AI platforms, Grok and Microsoft Copilot not among them (nightwatch.io/pricing, October 9, 2026, prices shown in euros).
Other picks by need: Otterly.ai for Copilot on a small budget ($29), LLM Pulse for many prompts at a low weekly price (€49), LLMrefs for eleven engines on one fee with a weekly refresh ($79), Peec AI for sentiment and competitor benchmarks ($95), the Semrush AI Toolkit for teams that already live in Semrush ($99 per domain, billed annually), and SE Ranking for a full SEO suite with 100 daily AI prompts ($129).
Cituna does not track Microsoft Copilot, Meta AI, DeepSeek or Brave AI, does not score sentiment, and is not a multi-engine rank tracker like Nightwatch. If those are why you chose Nightwatch, weigh that before you switch.
Disclosure: we build Cituna. Every Nightwatch figure was read on nightwatch.io on October 9, 2026, and every other rival figure carries the date it was read.

Nightwatch sits between two kinds of product: a rank tracker for search engines, and an AI visibility tracker. Which alternative fits depends on which half you pay for. Below we compare seven tools, five dedicated AI trackers and two SEO suites, on engines, refresh, price and how you start, with Nightwatch as the baseline.

Fair-comparison note:

We build Cituna, one of the alternatives below. Every rival figure comes from that vendor’s own pricing page on the date shown, and where a page is silent we say so. Tell us if anything is out of date.

What Nightwatch’s LLM tracking includes

Nightwatch started as a rank tracker, and it still sells on keywords and websites first. Nightwatch’s pricing page, read on October 9, 2026, showed prices in euros and listed four plans, each with AI tracking built in. Yearly billing takes 20% off, which Nightwatch describes as two months free:

Starter: Nightwatch charges €99 a month billed monthly, or €79 a month billed yearly (€948 a year), for 500 keywords and 50 AI prompts, with tracking described as daily in any location and language, 5 websites, 5 competitors per site and 1,500 AI answers a month.
Professional: Nightwatch charges €199 a month billed monthly, or €159 a month billed yearly (€1,908 a year), for 2,500 keywords, 150 AI prompts, 25 websites, 10 competitors per site and 4,500 AI answers a month, adding Looker Studio, white-label reports and API access.
Agency: Nightwatch charges €499 a month billed monthly, or €399 a month billed yearly (€4,788 a year), for 7,500 keywords, 500 AI prompts, 100 websites, 15 competitors per site and 15,000 AI answers a month, with a dedicated account manager, a priority SLA and custom API rate limits.
Enterprise: custom, for 20,000 keywords and up with unlimited AI prompts.

The AI platforms on every plan are ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and Google AI Overviews. The search engines tracked are Google, YouTube, Bing, Yahoo, DuckDuckGo and Google Maps. Every plan also includes an SEO MCP server, Content Studio, keyword and prompt research, a site audit and unlimited seats. Nightwatch offers a 14-day free trial with no credit card required; if you do not cancel, Nightwatch bills you for a monthly plan.

Why teams look elsewhere

For a team that already tracks rankings in Nightwatch, that is generous: AI prompts arrive without a second subscription. Teams that come to Nightwatch mainly for the AI side compare it for four reasons:

Engines it does not cover. Grok and Microsoft Copilot are not on the list, so if your buyers use either, those answers stay unseen.
An answer budget behind the daily label. Nightwatch’s Starter meters 1,500 AI answers a month. Running 50 prompts on all six platforms every day would take about 9,000, so not every prompt can run on every platform every day, and the page we read does not say how the budget is split.
No fix per lost answer. Content Studio and a site audit come on every plan, but the pricing page does not list a generated fix for each AI answer a rival wins.
Paying for keywords you do not need. A brand that only wants AI answers still pays for website slots and hundreds of tracked keywords on every tier.

How we chose these seven

It records what AI engines say about your brand for prompts you pick: whether you are mentioned or cited, and which rivals appear instead.
It publishes a price you can pay without a demo.
It is grouped by job. Dedicated AI trackers come first (entries 1 to 5), then SEO suites that, like Nightwatch, add AI tracking to rank tracking (entries 6 and 7).
Every fact is dated. Nightwatch and the Semrush AI Toolkit on October 9, 2026; Otterly.ai’s Lite plan and LLMrefs on October 7; Peec AI’s plans on October 1, with Peec AI’s trial re-read on October 9; LLM Pulse, SE Ranking and SE Visible on September 25, 2026.

Cituna is first because it is ours. Within each group the rest follow by entry price, lowest first. The numbers help you find an entry and are not a ranking.

Nightwatch LLM tracking alternatives at a glance

Nightwatch LLM tracking alternatives by kind, engines, Grok, refresh, price and how you start, October 2026
#	Tool	Kind	Best for	AI engines on the entry plan	Grok	Refresh	Entry price	How you start
1	Cituna	AI tracker that writes fixes	Seven engines daily, with the fixes written	7	Yes	Daily	Cituna $39/mo (10 prompts)	3-day trial, card required
2	Otterly.ai	AI tracker	Microsoft Copilot on a short list	4, others as add-ons	No	Daily	Otterly.ai $29/mo (15 prompts)	Free trial, length not stated
3	LLM Pulse	AI tracker	Many prompts at a low weekly price	5, others as add-ons	Add-on	Weekly at €49, daily at €79	LLM Pulse €49/mo (50 prompts)	14-day trial on weekly plans, card required
4	LLMrefs	AI tracker	Eleven engines on one flat fee	11	Yes	Weekly	LLMrefs $79/mo (500 prompts)	7-day trial
5	Peec AI	AI tracker	Sentiment and competitor dashboards	3 you choose from 6	Enterprise only	Daily	Peec AI $95/mo, $80 billed annually (50 prompts)	Free trial, length not stated
6	Semrush AI Toolkit	SEO suite add-on	Teams whose SEO already runs in Semrush	4	No	Daily (25 prompts on Base)	Semrush $99/mo per domain, billed annually	Buy online, no free trial
7	SE Ranking	SEO suite with AI tracking	A full SEO suite with 100 daily AI prompts	5	No	Daily	SE Ranking $129/mo (Core)	14-day trial, no card
	Nightwatch (baseline)	Rank tracker with AI tracking	Teams already tracking rankings in Nightwatch	6	No	Metered: 1,500 AI answers a month on Starter	Nightwatch €99/mo, €79 billed yearly (50 prompts, 500 keywords)	14-day trial, no card

Monthly billing unless stated. Nightwatch and LLM Pulse prices are in euros, as their pricing pages showed them; we have not converted them. Nightwatch from nightwatch.io/pricing, October 9, 2026. Semrush from semrush.com/pricing/ai and its AI Visibility Toolkit help article, October 9, 2026. Cituna from cituna.com/pricing. Others on the dates in the method above. Cituna does not track Microsoft Copilot, Meta AI, DeepSeek or Brave AI; its keyword and SERP-rank data starts on Pro and is not a multi-engine rank tracker like Nightwatch. Pricing in this category changes often; check before you buy.

The 7 best Nightwatch LLM tracking alternatives in detail

1. Cituna (best for seven engines daily, with the fixes written)

Cituna is built for the AI half of what Nightwatch does, and then for the work that follows. Every day, on every plan, it puts your buyers’ questions to ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode, and logs whether each answer names you, your position among the brands it lists, which of your pages it cites and which rivals it recommends. When a competitor wins an answer, Cituna generates the change aimed at it: schema, FAQs or an llms.txt entry. Its AutoSEO writes 30 articles a month on Starter for questions your site does not answer, kept as drafts until you approve them. Search Console is built in, so each fix can be checked against real clicks. API keys work on every paid plan, and Pro adds keyword and SERP-rank data.

Best for: a marketing or SEO team whose buyers ask Grok as well as ChatGPT and Claude, and who wants each lost answer turned into a concrete change.
What it costs: Cituna Starter is $39 a month (one brand, 10 prompts checked daily), Pro $119 (three brands, 30 prompts, five seats, backlink, keyword and SERP-rank data, MCP write access) and Max $399 (ten brands, 90 prompts, 15 seats, priority support). Every tier is on the pricing page.
Where it falls short against Nightwatch: Cituna’s Starter tracks 10 prompts against Nightwatch Starter’s 50; Cituna has no 500-keyword rank tracker across Google, YouTube, Bing and Google Maps; and Cituna caps seats (five on Pro, 15 on Max) where Nightwatch’s are unlimited. Cituna’s trial is 3 days and asks for a card.

2. Otterly.ai (best for Microsoft Copilot on a short list)

Otterly.ai is an AI-only tracker with the lowest sticker price in this list. Otterly.ai’s Lite plan is $29 a month for 15 prompts checked daily on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with unlimited team members (otterly.ai/pricing, October 7, 2026). On our October 1 read, Otterly.ai sold Gemini and Google AI Mode as $9 add-ons each and Claude as a $29 add-on on Lite, and Grok was not offered. Otterly.ai’s API and MCP access begin on its $189 Standard plan.

Best for: a small team whose buyers use Copilot, the engine Nightwatch leaves out.
What it costs: Otterly.ai is $29, $189 or $489 a month.
Where it falls short: matching Nightwatch’s six platforms on Lite takes three add-ons, and it does no rank tracking. See our Otterly alternatives.

3. LLM Pulse (best for many prompts at a low weekly price)

LLM Pulse is a European AI tracker priced in euros before VAT. LLM Pulse’s Starter is €49 a month for 50 prompts in one project, refreshed weekly; LLM Pulse charges €79 a month for the same 50 prompts checked daily. Every LLM Pulse plan includes ChatGPT, Perplexity, Gemini, Google AI Mode and Google AI Overviews, and LLM Pulse sells Claude, Grok, Copilot and DeepSeek separately from €8 per model per month. Team members are unlimited, and the 14-day trial covers weekly plans and asks for a payment method (llmpulse.ai/pricing, September 25, 2026).

Best for: a team that wants Nightwatch Starter’s prompt count without the rank tracker, and can live with a weekly refresh.
What it costs: LLM Pulse is €49 weekly or €79 daily for 50 prompts, plus any model add-ons.
Where it falls short: LLM Pulse with daily tracking and Claude and Grok added comes to at least €95 a month (€79 plus €8 per model), close to Nightwatch Starter’s €99 billed monthly and above Nightwatch’s €79 yearly rate. See our LLM Pulse alternatives.

4. LLMrefs (best for eleven engines on one flat fee)

LLMrefs offers one All in One plan, $79 a month on October 7, 2026 and labelled a limited-time price, for 500 prompts across eleven engines, Grok, Claude, Microsoft Copilot, Meta AI and DeepSeek among them. LLMrefs includes unlimited seats and projects, CSV export, an API, targeting in more than 50 countries and a 7-day trial (llmrefs.com/pricing).

Best for: a team that wants ten times Nightwatch Starter’s prompt count and every engine Nightwatch misses, for a lower monthly sticker than Nightwatch Starter’s €99 (LLMrefs bills in dollars, Nightwatch in euros).
What it costs: LLMrefs is $79 a month.
Where it falls short: prompts refresh weekly, and it reports rather than writing fixes. See our LLMrefs alternatives.

5. Peec AI (best for sentiment and competitor dashboards)

Peec AI measures visibility, position, sentiment and share of voice against named rivals, every day. Peec AI’s Starter is $95 a month, or $80 billed annually, for 50 prompts on three models chosen from ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini and Naver AI, with unlimited users; Peec AI’s Pro at $245 and Advanced at $495 raise that to 150 and 350 prompts (peec.ai/pricing, October 1, 2026). Peec AI offers a free trial, length not stated (October 9, 2026).

Best for: a brand team that needs tone and competitor benchmarks in its reports, which Nightwatch’s pricing page does not list.
What it costs: Peec AI is $95, $245 or $495 a month; Enterprise is custom.
Where it falls short: three models per self-serve plan, half of Nightwatch’s six, and Claude and Grok kept for Peec AI’s Enterprise plan. See our Peec AI alternatives.

6. Semrush AI Toolkit (best for teams whose SEO already runs in Semrush)

The Semrush AI Toolkit adds AI visibility to the wider Semrush suite and is priced per domain. Semrush lists the AI Toolkit at $99 a month per domain, billed annually, tracking 25 custom prompts a day on the Base plan across ChatGPT, Google AI, Gemini and Perplexity (semrush.com/pricing/ai, October 9, 2026). Semrush’s help article for the toolkit says it does not offer a free trial (October 9, 2026).

Best for: a team whose keyword and rank work already lives in Semrush, so the AI view lands in the same login, the way Nightwatch users get it today.
What it costs: the Semrush AI Toolkit is $99 a month per domain, billed annually.
Where it falls short: four engines, without Claude or Grok, and the price climbs with every domain you add. See our Semrush AI Toolkit alternatives.

7. SE Ranking (best for a full SEO suite with 100 daily AI prompts)

SE Ranking is the closest like-for-like swap: another rank tracker and SEO suite with AI tracking built in. SE Ranking’s Core plan, $129 a month billed monthly, includes 100 daily AI prompts on Google AI Overviews, Google AI Mode, ChatGPT, Gemini and Perplexity, with MCP access, next to rank tracking, audits and backlinks. SE Ranking’s standalone AI dashboard, SE Visible, starts at $99 a month for 200 prompts with a 10-day trial (seranking.com and visible.seranking.com, September 25, 2026).

Best for: a team leaving Nightwatch’s rank tracker as well, which wants twice Nightwatch Starter’s AI prompts inside one suite.
What it costs: SE Ranking Core is $129 a month; SE Visible is from $99 a month.
Where it falls short: five engines, with Claude listed as coming soon on September 25, 2026, and no Grok or Copilot. See our SE Ranking AI tracker alternatives.

Which Nightwatch alternative fits you

Decide first whether you are replacing Nightwatch or adding to it. If its rank tracking is the reason you pay, keep it and add an AI tracker for the engines it misses, or move both jobs to SE Ranking or Semrush. If the AI answers are the reason, an AI-first tracker gives you more for the money:

Grok and Claude daily, with the fixes written: Cituna, from $39.
Copilot on a small prompt list: Otterly.ai, from $29.
Many prompts, weekly, priced in euros: LLM Pulse, from €49.
Every engine Nightwatch misses, on one weekly plan: LLMrefs, $79.
Sentiment and share of voice: Peec AI, from $95.
One login for SEO and AI, Semrush side: Semrush AI Toolkit, $99 per domain.
One login for SEO and AI, a direct suite swap: SE Ranking, from $129.

If you are also replacing Hall, which joined Tracksuit in July 2026, read our Hall AI alternatives. A fair test takes three days: write 20 buyer questions, run them on Nightwatch’s trial and one alternative, and compare the raw answers. Which engines named a rival where you expected to be? Which tool told you what to change, and which only told you the score?

Drafted with AI assistance from our own research and Search Console data, and reviewed by Rahul A before publishing. Rules and prices change; check the linked official source before you act.