A note on fairness:
“Otterly vs Peec” is a choice between two popular self-serve AI visibility trackers, tools that watch how AI answer engines cite your brand, built around different jobs. Otterly.ai is a GEO-native monitor with a $29/mo entry price and a useful free-tool suite; Peec AI is an analytics-first platform for marketing teams, strong on sentiment and multi-country reporting. This is an honest side-by-side on what actually differs, engines, price, add-ons, MCP, Search Console and trials, every competitor fact dated and attributed to the vendor’s own pricing page.
Otterly.ai vs Peec AI, side by side
Both competitor columns reflect each tool’s entry tier as published on its own pricing page on July 16, 2026, not the ceiling an enterprise contract can unlock. We have added Cituna as a transparent third column (marked “That’s us”); its fuller, disclosed write-up is below. No column wins every row, which is the point.
| What you get | Otterly.ai | Peec AI | CitunaThat’s us |
|---|---|---|---|
| Entry price / month | $29 | $95* | $39 |
| AI engines included | 4* | 3 of 6* | 7 |
| Claude tracked | Add-on | Enterprise | |
| Grok tracked | Enterprise | ||
| Microsoft Copilot | — | ||
| Google AI Overviews | — | ||
| Search Console integration | — | — | |
| MCP access at entry | $189+ tier | ||
| Generated fixes | — | — | |
| Free trial | Yes, length not stated | Yes, length not stated | 3 days (card) |
Compiled from each vendor’s public pricing page on July 16, 2026, with Peec AI and Otterly’s trial terms re-read October 1, 2026, and Peec AI’s trial terms again on October 9, 2026 (Otterly.ai and Peec AI links in the sections below). Prices change often, verify before buying. ‘*’ = varies by tier, region or add-on: Otterly’s four engines (AI Overviews, ChatGPT, Perplexity and Microsoft Copilot) come with 15 prompts on the $29 Lite tier, Claude is a paid add-on ($29–439/mo by tier), Grok is not offered, and API/MCP access begins at the $189+ Standard tier, and Otterly’s page offers a free trial without stating its length or card terms; Peec’s self-serve plans let you pick three of six engines, with Claude and Grok only on its custom Enterprise plan; $95/mo, or $80/mo billed annually (peec.ai/pricing, verified October 1, 2026). A dash in a cell means the figure is not specified in our source data for that tool. Notes on the third option: Cituna checks all seven engines daily; MCP read tools are included from $39 and write tools from Pro ($119); and its 3-day trial requires a card (you are not charged during the trial and can cancel anytime). Spot an error? Tell us and we will correct it.
Where Otterly.ai wins
Give Otterly its due, these are real advantages that should shape your decision:
- A lower sticker price than Peec. Otterly’s $29/mo Lite is public and predictable (otterly.ai/pricing, as of July 16, 2026). If a small line item matters more than breadth, Otterly is the better fit of the two.
- A genuinely useful free-tool suite. Otterly ships free tools you can run before you ever pay, which makes it one of the easiest ways to get a first read on your AI visibility.
- Microsoft Copilot at entry. Otterly’s four engines, AI Overviews, ChatGPT, Perplexity and Microsoft Copilot, include Copilot on the base plan. If your buyers use Copilot, that is coverage Peec does not confirm.
- A strong user rating. Otterly carries a 4.8/5 rating on G2, a reassuring signal in a category where most tools are new.
The trade-offs are the ones in the matrix: Claude is a paid add-on ($29–439/mo by tier), Grok is not offered at any price, 15 prompts across four engines is a tight ceiling, and API/MCP access does not arrive until the $189+ Standard tier.
Where Peec AI wins
Peec’s strengths run in a different direction, depth over price:
- Sentiment analysis. Peec tracks not just whether you are cited but how you are talked about, turning mentions into tone you can report on. Neither Otterly nor Cituna offers sentiment today.
- Multi-country tracking. Peec follows your visibility across markets, which matters if you sell into more than one region.
- Unlimited seats. Every Peec plan includes unlimited seats, so you are not rationing logins across a marketing team or agency, a real advantage at scale.
- Real research depth. Peec backs its positioning with published data studies, work most tools in the category do not attempt.
- An MCP server included free on paid plans. Peec ships MCP at no extra cost on its paid tiers, notably earlier than Otterly, which gates API/MCP to $189+.
- A free trial. Peec’s pricing page offers a free trial, though it does not state the length or whether a card is needed (read October 9, 2026).
What you give up: Peec lists Claude and Grok only on its custom Enterprise plan, its $95/mo Starter ($80/mo billed annually) picks only three models of the six it lists, and its prices render client-side, so a crawler that does not run JavaScript sees no number at all (peec.ai/pricing, verified October 1, 2026).
A third option: Cituna
Disclosure: we build Cituna. We include it because it sits in the gap between these two, and it goes past tracking: it writes the fixes and publishes articles to your site.
Where Otterly stops at four engines with Claude as an add-on and no Grok, and Peec is analytics-first with Claude and Grok held for its Enterprise plan, Cituna tracks all seven engines, ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode, all checked daily, in its $39/mo Starter (Pro is $119, Max is $399). Cituna does more than score you: for the exact prompts where an engine cites a competitor instead of you, it generates the fix for each gap (schema, FAQ markup, llms.txt and the page changes), and Cituna’s AutoSEO writes 30 articles a month on Starter and publishes them to WordPress, Shopify, a GitHub repo or any CMS by webhook. A native Google Search Console integration ties that work back to real clicks, and a built-in MCP server is included from $39 (read tools on Starter; write actions like running a scan on Pro).
Being straight about the trade-offs: Cituna does not track Microsoft Copilot, which Otterly includes; it does not offer sentiment analysis, one of Peec’s real strengths; and its 3-day trial asks for a card up front (you are not charged during the trial and can cancel anytime), where Peec’s pricing page does not say whether its trial needs one (read October 9, 2026). MCP is not exclusive to us, Peec ships one free on paid plans, so the confident claim is the pairing: Claude and Grok checked daily, generated fixes and Search Console proof at $39.
The verdict by use case
Match the tool to what you are actually buying for:
- You want the lowest line item and Copilot. If you track a small prompt set, value a free-tool suite, and Microsoft Copilot coverage matters more to you than Claude or Grok, Otterly.ai is the pick, and its free tools make starting painless.
- You are a marketing team living in analytics. If sentiment, multi-country tracking and unlimited seats are central to how you report, Peec AI is the stronger fit, with depth Otterly’s Lite tier does not reach.
- You want Claude and Grok, the fixes, and proof. If your buyers ask Claude and Grok, and you want daily coverage plus generated fixes and Search Console proof at a flat $39, that is the gap we built Cituna to fill.
The fastest way to decide between any two of these is to point them at the same prompts and domain during a trial and see which surfaces the gaps you care about. For the wider field, see our best AI visibility tools rundown, or the focused Otterly.ai alternatives and Peec AI alternatives comparisons.
Drafted with AI assistance from our own research and Search Console data, and reviewed by Rahul A before publishing. Rules and prices change; check the linked official source before you act.