Adobe LLM Optimizer is Adobe’s product for measuring and improving how a brand shows up in AI answers, and Adobe now sells it as Adobe Brand Visibility. Its product page lists no price, and the old LLM Optimizer pricing page now redirects there. If you want to start tracking this week, with a price you can read and a trial you can start yourself, seven alternatives are worth knowing: Cituna, Otterly.ai, Peec AI, Scrunch AI, AthenaHQ, Profound and Conductor. Below we compare them on price, engines, how you start and the work each one does for you.
Fair-comparison note:
Why teams look for an Adobe LLM Optimizer alternative
Adobe Brand Visibility is a broad enterprise product. Teams still shop around for a few consistent reasons, all from Adobe’s own pages as read on October 5, 2026:
- No published price. Adobe’s former LLM Optimizer pricing and packaging page described an annual license sold by tracked prompts, with a minimum purchase of 1,000 prompts and more added in blocks of 200. That page now redirects to the Brand Visibility product page, which lists no price at all.
- 1,000 prompts is more than most brands start with. A founder or a small marketing team usually tracks tens of prompts, not a thousand.
- The trial is for existing Adobe customers. Adobe’s quick-start guide offers the free trial to AEM Cloud and Adobe Analytics or Customer Journey Analytics customers: up to 100 prompts and one domain, with use beyond that needing a separate license agreement.
- Grok is not among the engines Adobe names. Adobe lists ChatGPT, Perplexity, Google AI Mode, Claude and Microsoft Copilot on its product page, and Google AI Overviews and Gemini in its documentation.
How we chose these seven
Each tool on this page had to clear three bars, and Adobe is the baseline, not an entry:
- It measures AI answers. It records whether AI engines mention or cite a brand for the prompts you track. Content writers with no tracker are left out.
- It stands without the Adobe stack. It works on any CMS and needs no Adobe contract.
- Its facts are the vendor’s own, and dated. For Cituna, Otterly.ai, Peec AI, Scrunch AI, AthenaHQ and Profound we use each vendor’s pricing page as read on October 1, 2026. Adobe and Conductor publish no dollar figure, so their facts come from their own pages read on October 5, 2026, and any price is marked as a third-party estimate. A dash in a table means the vendor does not say.
Cituna is listed first because it is our product and it is built for the gap a 1,000-prompt license leaves. The other six follow in no ranked order; the table below sorts them by entry price, and each entry says who it suits.
All seven Adobe LLM Optimizer alternatives at a glance
| Tool | Best for | Engines on the entry plan | Entry price | Start without sales |
|---|---|---|---|---|
| Cituna | Seven engines daily, fixes written and articles published | 7 | $39/mo (10 prompts) | 3-day trial, card required |
| Otterly.ai | Microsoft Copilot on a small prompt set | 4 (more as add-ons) | $29/mo (15 prompts) | Free trial |
| Peec AI | Analytics and sentiment on three engines you pick | 3 you choose | $95/mo, or $80 billed annually (50 prompts) | Buy online |
| Scrunch AI | An agent-facing site layer on an enterprise platform | 4 | $250/mo (Core, 125 prompts) | 7-day trial |
| AthenaHQ | A free tier, then eleven models on one plan | 5 free, 11 paid | $0, then $295/mo | Free tier |
| Profound | Prompt-volume data on an enterprise contract | 3 on the trial | Enterprise, not published | 7-day trial |
| Conductor | AI visibility inside an enterprise SEO suite | — | Not published | Free trial, then sales |
| Adobe Brand Visibility (baseline) | Enterprises on Adobe Analytics or AEM | 10 LLM families, Grok not named | Not published; annual license | Trial for Adobe customers |
Monthly billing unless stated. Cituna, Otterly.ai, Peec AI, Scrunch AI, AthenaHQ and Profound from each vendor’s pricing page, read October 1, 2026 (Cituna from cituna.com/pricing). Adobe from business.adobe.com and Adobe’s Experience League documentation, and Conductor from conductor.com/pricing and conductor.com/free-trial, both read October 5, 2026. Pricing in this category changes often; check before you buy.
Cituna vs Adobe: the side-by-side
Here is how Cituna and Adobe Brand Visibility compare, with Scrunch AI and AthenaHQ for context, since both also sell an enterprise plan. Read the engine rows before the price row: the right tool is the one that covers the engines your buyers use.
| What you get | CitunaThat’s us | Adobe | Scrunch AI | AthenaHQ |
|---|---|---|---|---|
| Published entry price | $39 / mo | $250 / mo | $0, then $295 / mo | |
| Start without sales | 3-day trial (card) | Trial for Adobe customers | 7-day trial | Free tier |
| Claude tracked | Enterprise | $295 plan | ||
| Grok tracked | — | Enterprise | $295 plan | |
| Google AI Mode | Enterprise | $295 plan | ||
| Microsoft Copilot | ||||
| Search Console integration | — | — | $295 plan | |
| Generated fixes | — | Content agent on $295 | ||
| Articles written and published | 30 / mo | — | — | — |
| Optimized pages served to AI agents | Enterprise | — |
Cituna, Scrunch AI and AthenaHQ from each vendor’s pricing page, October 1, 2026. Adobe from its product page and documentation, October 5, 2026: Adobe names ChatGPT, Perplexity, Google AI Mode, Claude and Microsoft Copilot on its product page and Google AI Overviews and Gemini in its documentation, and Grok is not among them, so that cell is a dash rather than a no. Adobe’s generated fixes are its opportunities, deployable at the CDN edge. Scrunch AI’s serving layer is its Agent Experience Platform, on Enterprise. A dash means the vendor’s page does not say. Cituna checks seven AI engines daily and does not track Microsoft Copilot.
What Adobe Brand Visibility does well
Adobe Brand Visibility is strongest where an enterprise already runs on Adobe. Adobe’s product page says Brand Visibility tracks ten LLM families, Microsoft Copilot and Claude among them, in more than 25 languages with state and city breakdowns, and draws on nearly 300 million AI search prompts from Semrush, which Adobe now owns. Adobe’s Optimize at Edge feature serves AI-friendly changes to AI agents at the CDN layer with no CMS change, while people and search crawlers keep seeing the original page; Adobe’s documentation says it currently targets ChatGPT, Perplexity and Claude. Adobe also ties AI visibility to revenue inside Adobe Analytics and Customer Journey Analytics. If those are what you need and an annual license is not a problem, staying with Adobe is a reasonable call.
What Adobe LLM Optimizer costs
Adobe publishes no price for Brand Visibility. Its former LLM Optimizer pricing and packaging page described an annual license sold by the number of tracked prompts, with a minimum purchase of 1,000 prompts and more added in blocks of 200; on October 5, 2026 that address redirected to the Brand Visibility product page, which lists no price. Third-party write-ups estimate Adobe’s price at around €60 per tracked prompt per year, which would put the 1,000-prompt minimum near €60,000 a year; treat that as directional, not a quote. The one published way in is Adobe’s free trial for AEM Cloud and Adobe Analytics or Customer Journey Analytics customers, up to 100 prompts and one domain.
The 7 best Adobe LLM Optimizer alternatives in detail
How this list works: every entry tracks how AI engines mention and cite a brand. Cituna comes first: it is our product, and it checks seven AI engines daily, writes the fixes and publishes articles from $39/mo. After that the numbers help you find your way; they are not a ranking, and each entry ends with who it suits, what it costs and where it falls short.
1. Cituna (best for seven engines daily and the work done)
Cituna asks ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode the questions your buyers ask, every day, and shows which prompts name a competitor and not you. Then it does the work an Adobe buyer expects from auto-optimize, on any CMS: it generates the fix for each gap (schema, FAQ markup, llms.txt and page changes), and its AutoSEO writes 30 articles a month on Starter, 90 on Pro and 300 on Max, publishing to WordPress, Shopify, a GitHub repository or any CMS by webhook. A native Google Search Console integration shows whether the changes moved real clicks, and a built-in MCP server lets Claude or another agent run the loop (read tools from $39, write tools on Pro and up). MCP is not unique to us; pairing it with Search Console at this price is the rarer part. When you need custom prompt pools or invoiced billing, our Enterprise plan adds them without a 1,000-prompt minimum.
- Best for: a brand or agency that wants Claude, Grok and Google AI Mode tracked daily, and the fixes and content done, without an annual license.
- What it costs: $39, $119 or $399 a month for 10, 30 or 90 prompts, every plan on the same seven engines (cituna.com/pricing).
- Where it falls short: no Microsoft Copilot tracking, no sentiment scoring, and nothing like Adobe’s CDN-layer page serving.
2. Otterly.ai (best for Microsoft Copilot on a small budget)
Otterly.ai is a light, low-cost monitor. Otterly’s Lite plan is $29 a month for 15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with unlimited team members. Otterly sells Gemini and Google AI Mode as $9 add-ons each on Lite and Claude as a $29 add-on, and does not offer Grok; Otterly’s API and MCP access start on the $189 Standard plan (otterly.ai/pricing, October 1, 2026).
- Best for: a small team whose buyers use Microsoft Copilot and who wants a monitor, not a platform.
- What it costs: Otterly charges $29, $189 or $489 a month for 15, 100 or 400 prompts.
- Where it falls short: 15 prompts on Lite, paid add-ons for Claude, Gemini and Google AI Mode, no Grok, and no generated fixes.
3. Peec AI (best for analytics and sentiment)
Peec AI is a marketing-team dashboard. Peec AI’s Starter plan tracks 50 prompts daily on three models you choose from ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini and Naver AI, with unlimited users, for $95 a month or $80 billed annually. Peec AI’s Pro ($245) and Advanced ($495) raise the prompt count to 150 and 350, and Advanced adds tracking across countries and a Looker Studio connector. Claude, Grok, the API and SSO are on Peec AI’s Enterprise plan (peec.ai/pricing, October 1, 2026). Peec scores sentiment, as Adobe does, which matters to a team used to brand-perception reporting.
- Best for: a brand team that reports on sentiment and benchmarks against named competitors.
- What it costs: Peec AI charges $95, $245 or $495 a month, and Enterprise is custom.
- Where it falls short: three engines per plan unless you pay for more, and Claude and Grok only on a contract. See Cituna vs Peec AI.
4. Scrunch AI (best for an agent-facing site layer)
Scrunch AI is the closest match to what Adobe does at the edge. Scrunch AI’s Agent Experience Platform serves AI agents an optimized version of your pages, a similar idea to Adobe’s Optimize at Edge. Scrunch AI also publishes a first plan: Core is $250 a month for 125 prompts and 5,000 responses on ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot, with five site audits, one brand, five users and a 7-day free trial. Claude, Gemini, Meta AI, Google AI Mode, Grok, the API, SAML single sign-on and the Agent Experience Platform itself are on Scrunch AI’s custom Enterprise plan (scrunch.com/pricing, October 1, 2026).
- Best for: an enterprise brand leaving Adobe that still wants an agent-facing layer for its site.
- What it costs: Scrunch AI’s Core is $250 a month, and Enterprise is custom.
- Where it falls short: the feature that resembles Optimize at Edge, and most engines beyond the first four, sit on the Enterprise contract. See our Scrunch AI alternatives.
5. AthenaHQ (best for a free tier, then eleven models)
AthenaHQ publishes two ways in. AthenaHQ’s Essential tier is free: 300 credits (one credit per AI response) on ChatGPT, Perplexity, Google AI Overviews, Gemini and Microsoft Copilot, with unlimited members. AthenaHQ’s Starter is $295 a month for 3,600 credits across eleven models, adding Google AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral, and it connects GA4 and Google Search Console (athenahq.ai/plans, October 1, 2026).
- Best for: a mid-market team that wants to test for free, then cover eleven models on one published plan.
- What it costs: AthenaHQ’s Essential is free, its Starter is $295 a month (17% less billed annually), and Enterprise is custom.
- Where it falls short: API access and extra credits cost more on top of Starter, and because credits count responses, your prompt count shrinks as you add models.
6. Profound (best for prompt-volume data on a contract)
Profound is the other enterprise-first option on this list. As of October 1, 2026, Profound’s pricing page offers brands a free 7-day trial (50 prompts a day on ChatGPT, Gemini and Google AI Overviews, from a prompt set you cannot edit) and a custom Enterprise contract with no published price. Profound’s Enterprise engine list adds Perplexity, Google AI Mode, Microsoft Copilot, Claude, DeepSeek and Exa Search; Grok is not on it. Profound’s strength is demand data: estimates of how often people ask AI engines a given question.
- Best for: an enterprise team that wants prompt-volume data and is comfortable with a sales-led contract.
- What it costs: Profound’s Enterprise pricing is on request.
- Where it falls short: leaving Adobe for Profound swaps one unpublished contract for another, and Grok is not covered. More in our Profound alternatives guide.
7. Conductor (best for AI visibility inside an SEO suite)
Conductor is an enterprise SEO and content platform whose Conductor Intelligence product includes AI visibility tracking next to rank tracking, research and reporting. Conductor’s pricing page names three tiers, Essentials, Growth and Enterprise, with usage limits but no dollar figure, and lists AI Search Credits on Growth and Enterprise, which are sold by demo or through sales. Conductor offers a free 3-week trial with no credit card (conductor.com/free-trial, October 5, 2026). Third-party reviews list ChatGPT, Perplexity, Google AI Overviews and Gemini among Conductor’s engines, and put Conductor’s annual contracts between roughly $26,800 and $500,000 or more, which is directional only.
- Best for: a large team that wants AI visibility, rank tracking, content and governance in one SEO suite.
- What it costs: Conductor publishes no price; its plans are sales-led annual contracts.
- Where it falls short: like Adobe, Conductor is a sales-led enterprise purchase, and its AI module is one part of a broad suite rather than its focus.
Which Adobe LLM Optimizer alternative fits you
- You want seven engines, Claude and Grok included, checked daily at a published price, and the work done: Cituna, from $39 a month.
- You want fixes served to AI agents at the edge, without Adobe’s license: Scrunch AI, whose Agent Experience Platform sits on its Enterprise plan. If you already run Adobe Analytics, staying with Adobe is reasonable.
- Your buyers use Microsoft Copilot: Otterly.ai at $29, Scrunch AI on its $250 Core plan, or AthenaHQ from its free tier.
- You report on brand sentiment: Peec AI.
- You need prompt-volume data at enterprise scale: Profound.
- You want AI visibility inside an SEO suite you already buy: Conductor.
For the wider enterprise field, including Evertune, Brandlight and Bluefish, see enterprise AI visibility platforms compared, or our rundown of the best AI visibility tools.
Drafted with AI assistance from our own research and Search Console data, and reviewed by Rahul A before publishing. Rules and prices change; check the linked official source before you act.