Cituna vs Profound

If you are weighing Cituna against Profound, you want AI-visibility tracking that fits how you actually work. Cituna is the self-serve platform that covers all six engines daily, generates the fixes and proves them in Search Console, from a flat $39/mo up to Max and custom Enterprise plans. Profound built the enterprise category around demand-level prompt data and a deep research library. This is an honest side-by-side from the team behind Cituna: where each tool wins, and who should pick which. Every Profound figure here is from its own pricing page as of July 16, 2026.

Cituna vs Profound: the side-by-side

Everything below reflects each tool’s entry paid tier as published on July 16, 2026, not the maximum a custom Enterprise contract can unlock. Read the engine rows before the price row: a $99 sticker that covers one engine is not cheaper than a $39 one that covers six, if your buyers use all six.

Where Cituna wins

Cituna covers the ground Profound’s entry tiers do not, broad coverage, the fixes and Search Console proof, self-serve at every size. Its advantages are concrete:

• Six engines at entry, including Claude and Grok. ChatGPT, Perplexity, Gemini, Claude, Grok and Google AI Overviews are all in the $39 Starter, checked daily. On Profound, the $99 Starter tracks ChatGPT alone, and Claude and Grok are Enterprise-only.
• A flat, predictable price. $39/mo, billed monthly, with Pro at $99 and Max at $299, no annual lock to hit the sticker price, no per-engine or per-seat step-ups to reach the coverage you wanted.
• It generates the fixes, not just the score. When a scan shows a gap, Cituna produces the schema, FAQ markup, llms.txt and content recommendations to close it, so a dashboard turns into an action list.
• Native Google Search Console. A built-in Search Console integration ties AI citations back to real clicks and impressions, the proof step that connects AEO work to search traffic. Profound does not integrate Search Console in our source data.
• MCP from $39. A built-in MCP server lets you query your scans and gaps straight from Claude or any MCP client, read tools on Starter, write actions like running a scan on Pro. MCP is not unique to us (several tools ship one now), but Profound is not among them.

Put together, that is the pitch: six engines checked daily, the fixes and Search Console proof, at a price that scales with you, not through a procurement cycle.

Where Profound wins

Profound earns its reputation, and a fair comparison has to say so. It is not a more expensive version of the same tool, it is a different, deeper class of product:

• Demand-level prompt-volume data. Profound pioneered showing what people actually ask AI engines at scale, a depth of demand data no tool on this page, ours included, replicates. If that panel is the reason you are buying, nothing here substitutes for it.
• A research machine. It pairs that data with a large research library and content engine built for enterprise marketing teams.
• Enterprise standing. Profound is widely seen as the enterprise category leader, with a reported ~$1B valuation and customers like Ramp, US Bank and MongoDB, a track record that carries weight when reputation is part of what you are buying.
• Microsoft Copilot coverage. Profound tracks Copilot on its Enterprise plan.
• A no-card way to start. Profound offers a free one-off AEO report and a trial on its Growth tier. Cituna’s 7-day trial requires a card up front (you are not charged during the trial and can cancel anytime), and there is no standing free tier, so Profound’s free report is a genuinely lower-friction first look.

If demand-level prompt-volume data and an analyst-grade research library are the reason you are buying, Profound’s depth is the draw. If you want serious coverage without an annual enterprise contract, Cituna scales from $39 to Max at $299, and to custom Enterprise plans with custom prompt pools, brands and engine cadences, invoiced billing and priority onboarding, all self-serve today, no procurement cycle required.

The verdict, by use case

There is no universal winner, only the right fit for your stage and budget:

• Founder or small team on a flat budget. You want all six engines, Search Console proof and the fixes generated for you, without an annual commitment or a procurement cycle. Cituna at $39/mo is built for exactly this, start with the 7-day trial (card required, no charge during it, cancel anytime).
• Enterprise or high-volume team. If demand-level prompt-volume data and analyst dashboards are the reason you are buying, Profound’s depth is hard to match. If you want six-engine coverage, the fixes and Search Console proof at scale, Cituna Max ($299) brings 120 tracked prompts, 50 brands, 80 scans a month, API access and priority support, and custom Enterprise plans go further, self-serve today rather than through a six-week demo cycle.
• Mid-market team that wants Claude and Grok without an enterprise deal. Cituna gets you Claude and Grok, checked daily, at $39, where Profound reserves both for a custom Enterprise contract. If Profound’s demand-data depth is what you specifically need, that is the one thing worth a Profound conversation.

If the “see the gap, generate the fix, then prove it in Search Console” workflow at a flat price is what you want, that is what Cituna was built to do. For the broader field beyond this head-to-head, see our Profound alternatives rundown and the full best AI visibility tools comparison.