Is Cituna or Profound better?

Choose Cituna if you want all seven AI engines checked daily, the fix generated for each gap, 30 articles a month written and published to your site, and Search Console proof, on a self-serve plan from $39/mo that scales to Max at $399 and custom Enterprise plans. Choose Profound if you are a large team buying demand-level prompt-volume data, agent analytics, SSO, SOC 2 and data exports on an Enterprise contract, and a sales cycle is not a problem. Profound lists no self-serve plan for brands (tryprofound.com/pricing, read September 25, 2026).

How much does Profound cost compared with Cituna?

Profound no longer publishes a price for brands. Profound’s pricing page, read September 25, 2026, offers a free 7-day trial (50 prompts a day on ChatGPT, Gemini and Google AI Overviews, from a prompt set Profound recommends for your industry, which you cannot edit) and a custom Enterprise contract with up to nine engines, SSO and SOC 2 (tryprofound.com/pricing). The $99 Starter and $399 Growth plans it listed earlier in 2026 are gone. Cituna is a flat $39/mo for all seven engines checked daily (Pro $119, Max $399), self-serve, with a 3-day free trial (card required, cancel anytime). So the comparison is a published self-serve price against a custom contract. Verify Profound’s current terms on its pricing page.

Does Profound track Claude, Grok and Google AI Overviews at entry?

Google AI Overviews, yes: it is one of the three engines on Profound’s free trial, with ChatGPT and Gemini. Claude and Google AI Mode are on Profound’s Enterprise contract, and Grok is not on its published engine list at all (tryprofound.com/pricing, read September 25, 2026). Cituna checks Claude, Grok, Google AI Overviews and Google AI Mode daily, alongside ChatGPT, Perplexity and Gemini, in its $39 Starter. Profound covers Microsoft Copilot on its Enterprise contract; Cituna does not track Copilot.

Which has Google Search Console and an MCP server?

Cituna ships a native Google Search Console integration to tie AI citations back to real clicks, plus a built-in MCP server from $39 (read tools on Starter; write tools that trigger a scan or update a gap on Pro, $119, and up). Profound does not integrate Search Console. MCP is not unique to Cituna: Peec, Trakkr and Omnia ship one too, so the practical difference here is the Search Console tie-in, and getting both on a $39 self-serve plan.

Cituna vs Profound (2026): $39 Flat

The short version

The short verdict: Cituna wins for a team that wants broad engine coverage and the work done, self-serve: all seven AI engines, including Claude, Grok and Google AI Mode, checked daily from a flat $39/mo, the fix generated for each gap, 30 articles a month written and published to your site, and Search Console proof. Profound wins for large teams that need demand-level prompt data, SSO, SOC 2 and data exports on an Enterprise contract.
At entry, the gap is stark. Cituna is $39/mo flat for seven engines, ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode, all checked daily. Profound lists no self-serve plan for brands: its free 7-day trial covers 50 prompts a day on ChatGPT, Gemini and Google AI Overviews, from a prompt set you cannot edit, and everything else is a custom Enterprise contract with no published price (tryprofound.com/pricing, read September 25, 2026).
Claude and Google AI Mode sit on Profound’s Enterprise contract, and Grok is not on its published engine list at all, so getting all three checked daily without an enterprise deal, from $39, is exactly where Cituna fits.
Where Profound leads: demand-level prompt-volume data, agent analytics, all-time history, CSV and JSON exports, an API, unlimited seats, SSO and SOC 2 on its Enterprise contract, plus Microsoft Copilot coverage, which Cituna does not track. Profound also carries a reported ~$1B valuation and customers like Ramp, US Bank and MongoDB. Cituna’s 3-day trial requires a card (no charge during the trial, cancel anytime); there is no standing free tier.

If you are weighing Cituna against Profound, you want AI-visibility tracking that fits how you actually work. Cituna is the self-serve platform that covers all seven engines daily, generates the fixes, writes and publishes articles to your site, and proves the results in Search Console, from a flat $39/mo up to Max and custom Enterprise plans. Profound sells an enterprise platform built around demand-level prompt data and a deep research library. This is an honest side-by-side from the team behind Cituna: where each tool wins, and who should pick which. Every Profound plan fact here is from its own pricing page, read September 25, 2026.

A note on fairness:

Disclosure: we build Cituna. We have kept Profound’s description accurate and credited it where it earns credit, including its demand-level prompt-volume data. Profound’s plans and engines are taken from its own pricing page, read September 25, 2026, and linked so you can check them. Spot something out of date? Tell us and we will correct it.

Cituna vs Profound: the side-by-side

Cituna is shown at its $39 Starter. Profound has no self-serve tier, so its column shows what its free 7-day trial and its Enterprise contract include, as listed on its pricing page on September 25, 2026. Read the engine rows first: Profound’s trial covers three engines, and the rest of its list, with its price, sits behind a sales conversation.

Cituna vs Profound compared, September 2026
What you get	CitunaThat’s us	Profound
Entry price / month	$39	Enterprise, unpublished
Billing	Flat monthly	Custom contract
AI engines tracked	7	3 on the trial, up to 9 on Enterprise
Claude tracked		Enterprise
Grok tracked
Microsoft Copilot		Enterprise
Seats	—	Unlimited on Enterprise
Google Search Console
MCP at entry		—
Generated fixes		—
Free trial	3 days (card)	7 days, 3 engines

Cituna figures are our own published plans. Profound from tryprofound.com/pricing, read September 25, 2026: no self-serve plan for brands; a free 7-day trial with 50 prompts a day on ChatGPT, Gemini and Google AI Overviews, from a prompt set Profound recommends for your industry, which you cannot edit, with no history, exports or API; and a custom Enterprise contract, with no published price, that tracks up to nine engines, including Claude, Copilot and Google AI Mode, with all-time history, CSV and JSON exports, an API, unlimited seats, SSO and SOC 2. Grok is not on Profound’s list. The $99 Starter and $399 Growth plans Profound listed earlier in 2026 are gone. A dash in a cell means the figure is not specified in our source data for that tool. Notes: Cituna checks all seven engines daily; MCP read tools are included from $39, write tools from Pro ($119). Prices change often, verify before you buy, and tell us if anything is out of date.

Where Cituna wins

Cituna covers the ground Profound leaves to a sales conversation: broad coverage, the fixes, published articles and Search Console proof, self-serve at every size. Its advantages are concrete:

Seven engines at entry, including Claude and Grok. ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode are all in the $39 Starter, checked daily. On Profound, the free trial covers ChatGPT, Gemini and Google AI Overviews; Claude and Google AI Mode are on the Enterprise contract, and Grok is not on its published list.
A published, self-serve price. $39/mo, billed monthly, with Pro at $119 and Max at $399: no sales call to learn the price, and no step-ups to reach the engines you wanted.
It does the work, not just the score. When a scan shows a gap, Cituna generates the fix for it (schema, FAQ markup, llms.txt and the page changes), and its AutoSEO writes 30 articles a month on Starter and publishes them to WordPress, Shopify, a GitHub repo or any CMS by webhook, so a dashboard turns into shipped work.
Native Google Search Console. A built-in Search Console integration ties AI citations back to real clicks and impressions, the proof step that connects AEO work to search traffic. Profound does not integrate Search Console.
MCP from $39. A built-in MCP server lets you query your scans and gaps straight from Claude or any MCP client, read tools on Starter, write actions like running a scan on Pro. MCP is not unique to us: Peec, Trakkr and Omnia ship one too.

Put together, that is the pitch: seven engines checked daily, the fixes, published articles and Search Console proof, at a price that scales with you, not through a procurement cycle.

Where Profound wins

A fair comparison has to say where Profound is stronger. Profound is not a more expensive version of the same tool, it is an enterprise platform built for a different buyer:

Demand-level prompt-volume data. Profound shows what people actually ask AI engines at scale, and Cituna does not offer that data. If that panel is the reason you are buying, Profound is the tool built for it.
Research and analytics. Profound pairs that data with agent analytics, conversation-level data and a large research library built for enterprise marketing teams.
Enterprise controls and standing. Profound’s Enterprise contract includes all-time history, CSV and JSON exports, an API, unlimited seats, SSO and SOC 2, and Profound carries a reported ~$1B valuation with customers like Ramp, US Bank and MongoDB, which matters when a security review and a track record are part of the purchase.
Microsoft Copilot and a longer engine list. Profound’s Enterprise contract tracks up to nine engines, including Microsoft Copilot, DeepSeek and Exa Search. Cituna does not track Copilot.
A longer free trial. Profound’s trial runs for 7 days, 50 prompts a day on ChatGPT, Gemini and Google AI Overviews, from a prompt set Profound recommends for your industry. Cituna’s trial is 3 days and asks for a card up front (you are not charged during the trial and can cancel anytime), and there is no standing free tier.

If demand-level prompt-volume data and an analyst-grade research library are the reason you are buying, Profound’s depth is the draw. If you want serious coverage without an enterprise contract, Cituna scales from $39 to Max at $399, and to custom Enterprise plans with custom prompt pools, brands and engine cadences, invoiced billing and priority onboarding, all self-serve today, no procurement cycle required.

The verdict, by use case

There is no universal winner, only the right fit for your stage and budget:

Founder or small team on a flat budget. You want all seven engines, Search Console proof, and the fixes generated and articles published for you, without an annual commitment or a procurement cycle. Cituna at $39/mo is built for exactly this, start with the 3-day trial (card required, no charge during it, cancel anytime).
Enterprise or high-volume team. If demand-level prompt-volume data, SSO and data exports on a contract are the reason you are buying, Profound is built for that. If you want seven-engine coverage, the fixes and Search Console proof at scale, Cituna Max ($399) brings 90 tracked prompts, 10 brands, daily scans on every brand, API access and priority support, and custom Enterprise plans go further, self-serve today rather than through a six-week demo cycle.
Mid-market team that wants Claude and Grok without an enterprise deal. Cituna gets you Claude and Grok, checked daily, at $39, where Profound keeps Claude for its Enterprise contract and does not list Grok at all. If Profound’s demand data, SSO or exports are what you specifically need, that is worth a Profound conversation.

If the “see the gap, generate the fix, then prove it in Search Console” workflow at a flat price is what you want, that is what Cituna was built to do. For the broader field beyond this head-to-head, see our Profound alternatives rundown and the full best AI visibility tools comparison.

Drafted with AI assistance from our own research and Search Console data, and reviewed by Rahul A before publishing. Rules and prices change; check the linked official source before you act.

Cituna vs Profound