Profound is worth it for the buyer it now sells to: large marketing teams that need enterprise controls and can sign a custom contract. Profound’s pricing page, read September 25, 2026, lists one paid plan for brands, Enterprise, with no published price: up to nine engines, including Claude, Microsoft Copilot and Google AI Mode, plus all-time history, CSV and JSON exports, an API, unlimited seats, SSO and SOC 2 (tryprofound.com/pricing). Grok is not listed, and the $99 Starter and $399 Growth plans it used to list are gone. The free 7-day trial runs 50 prompts a day on ChatGPT, Gemini and Google AI Overviews, but on a prompt set Profound recommends for your industry, which you cannot edit, and with no history, exports or API. For a team that wants seven engines, including Claude and Grok, checked daily, with the fixes and published articles on a flat plan, the pick is Cituna, from $39 a month, though it does not track Microsoft Copilot.
What Profound does well
Profound is built for large teams: its Enterprise plan covers up to nine engines, including Claude, Microsoft Copilot, Google AI Mode, DeepSeek and Exa Search, with all-time history, CSV and JSON exports, an API, unlimited seats, SSO and SOC 2 (tryprofound.com/pricing, read September 25, 2026). Beyond whether you are cited, Profound focuses on demand-level data: the volume and shape of the prompts real buyers ask, plus analytics on how AI agents and crawlers move through your site. For an enterprise brand with a mature SEO and analytics stack, that depth is the point, and the dashboards are built for analysts rather than a solo operator. If your organization needs board-ready reporting on AI visibility and has the budget to match, Profound is a credible choice.
Where the value gets harder
The friction is the contract. Profound no longer lists a self-serve plan for brands: paid access is an Enterprise contract with no published price, and the free trial covers three engines on a prompt set you cannot edit (tryprofound.com/pricing, read September 25, 2026). A small team has to sign a custom contract before it can track its own buyer questions. For broad engine coverage at a flat, published price, the pick among the Profound alternatives is Cituna, which covers seven engines, ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode, though not Microsoft Copilot. Cituna generates the fix for each gap (schema, FAQ markup, llms.txt and the page changes), and its AutoSEO writes 30 articles a month on Starter and publishes them to WordPress, Shopify, a GitHub repo or any CMS by webhook, from $39 a month on a 3-day free trial that asks for a card but does not charge during the trial. Disclosure: we build Cituna.
Related questions
Does Profound track Claude and Grok?
Claude, yes, on the Enterprise contract; Grok is not listed. Profound’s pricing page, read September 25, 2026, lists up to nine Enterprise engines, including Claude, Microsoft Copilot, Google AI Mode, DeepSeek and Exa Search (tryprofound.com/pricing). The free trial covers ChatGPT, Gemini and Google AI Overviews only, and the $99 Starter that tracked ChatGPT alone is no longer listed. Cituna, which we build, checks Claude and Grok daily on every plan from $39 a month, though not Microsoft Copilot.
Can I try Profound for free?
Yes. Profound’s pricing page, read September 25, 2026, offers a free 7-day trial: 50 prompts a day on ChatGPT, Gemini and Google AI Overviews, using a prompt set Profound recommends for your industry, which you cannot edit (tryprofound.com/pricing). The trial has no history, exports or API, so it shows you the platform rather than your own buyer questions over time. For brands, paid access after the trial is an Enterprise contract with no published price.
Drafted with AI assistance from our own research and Search Console data, and reviewed by Rahul A before publishing. Rules and prices change; check the linked official source before you act.