An AI visibility tool records what AI engines say when buyers ask about your category: whether your brand is named, which rivals are named instead and which pages the engines cite. This page covers the tools that also write the content meant to change those answers, and whether that content can reach a WordPress site. Each one is compared on what it writes, where it publishes, the engines it checks and what it costs.
Disclosure:
How we chose these 3
We checked ten AI visibility tools against two tests, using each vendor’s own pricing and feature pages as recorded on the dates below: Cituna, Scrunch, Profound, AthenaHQ, Ahrefs Brand Radar, Otterly.ai, Peec AI, Rankscale, SE Visible and the Semrush AI Visibility Toolkit.
- It is an AI visibility tracker: it records what AI engines say about your brand for the prompts you track.
- Its own pages say it writes content from that tracking: articles, generated content, or an agent that researches and writes. Cituna, Scrunch and Profound pass. AthenaHQ lists a content optimization agent and content recommendations, but its pages, as recorded, do not state article writing, so AthenaHQ sits just outside the list. The other six state no article writing on the pages recorded.
The order follows the rest of the need. A tool whose pages say it publishes articles to WordPress comes ahead of one whose pages do not; after that, a published self-serve price comes ahead of pricing by quote. That puts Cituna at number 1, Scrunch at 2 and Profound at 3.
Every figure is dated. Cituna’s figures come from cituna.com/pricing and Cituna’s own plan records, read between September 24 and October 17, 2026. Scrunch, Profound, AthenaHQ and the six trackers were read on their own pricing and feature pages on September 24, 2026. “Not published” in the table means the vendor’s pages, as recorded on that date, do not state it.
All 3 at a glance
The table puts the three side by side, with the engines each one checks and the price of the plan you would start on.
| Tool | Best for | Publishes to | Engines | Entry price |
|---|---|---|---|---|
| 1. Cituna | Articles written and published to WordPress, seven engines checked daily | WordPress, Shopify, Sanity, a GitHub repo or any CMS by webhook | ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode, every day | Cituna $39/mo (1 brand, 10 buyer prompts, 30 articles a month); 3-day trial, card required |
| 2. Scrunch | Content generation and site audits on a self-serve plan | Not published | Core: ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot; Enterprise adds Claude, Gemini, Meta AI, Google AI Mode and Grok | Scrunch $250/mo for Core (125 prompts, 5 users); 7-day trial |
| 3. Profound | An AI Marketer agent inside an enterprise platform | Not published (WordPress is listed as an Agent Analytics integration) | Trial: ChatGPT, Gemini and Google AI Overviews; Enterprise: up to 9 answer engines | Profound Enterprise by quote after a 7-day free trial; agencies pay Profound $399/mo per client workspace |
Sources: cituna.com/pricing and Cituna’s plan records; scrunch.com/pricing and tryprofound.com/pricing, read September 24, 2026.
The 3 tools in detail
Each entry covers what the tool does, who it suits, what it costs and where it falls short for a WordPress site, with its source.
1. Cituna (best for articles written and published to WordPress)
Cituna asks ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode the questions your buyers ask, every day on every plan, and records which brands each engine names and which pages it cites. For each gap it finds, Cituna writes the fix, such as schema, FAQ markup, an llms.txt file or an article, and ranks the gaps by impact and effort. Cituna’s AutoSEO writes 30 articles a month on Starter, 90 on Pro and 300 on Max, and publishes them to WordPress, Shopify, Sanity, a GitHub repo or any CMS by webhook. The WordPress guide walks through connecting a site, and the SEO autopilot page shows how the articles are written and published.
Google Search Console data comes with every plan, and Cituna draws buyer questions from your own Search Console queries. Cituna also turns the sites AI engines cite into an outreach plan, with a pitch for each site and a status from planned to placed, and Cituna’s API and MCP server give reads from Starter and write actions from Pro.
- Best for: a founder or marketing team on WordPress that wants the gaps in AI answers closed with written articles, with seven engines checked daily at a fixed monthly price.
- What it costs: Cituna’s Starter is $39 a month for 1 brand and 10 buyer prompts, with 30 articles a month and fixes written on request. Cituna Pro is $119 a month for 3 brands and 30 prompts, with 90 articles a month and fixes generated automatically. Cituna Max is $399 a month for 10 brands and 90 prompts, with 300 articles a month. Every plan is on the pricing page.
- Where it falls short: Cituna does not track Microsoft Copilot and has no free plan: the 3-day trial needs a card and becomes Starter at $39 a month unless you cancel, and cancelling stops renewal without refunding a part month. Starter covers one brand, so a team writing for several brands needs Pro or Max.
Start free trial and see which of your buyers’ questions an AI engine answers with a competitor. On Starter, Cituna then writes 30 articles a month and publishes them to WordPress.
2. Scrunch (best for content generation on a self-serve plan)
Scrunch monitors how a brand shows up in AI search, tracking prompts, citations, competitors and sentiment, and audits sites for how AI agents read them. Scrunch lists insights and recommendations, page optimizations and content generation among its features; the plan that includes content generation is not published. On Enterprise, Scrunch’s Agent Experience Platform (AXP) serves AI agents an optimized version of your site while visitors keep seeing the same pages. Scrunch’s self-serve Core plan is $250 a month for 125 prompts on ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot, with 5 site audits a month, 1 brand workspace, 5 users and 5 competitors. Sitecore acquired Scrunch in 2026, and Scrunch’s about page says the product continues as a standalone platform. Source: scrunch.com/pricing, read September 24, 2026.
- Best for: a mid-size or enterprise brand with several teams that wants monitoring, site audits and content generation in one platform.
- What it costs: Scrunch Core is $250 a month after a 7-day free trial that becomes a paid plan unless cancelled. Scrunch Enterprise is priced to order, and Scrunch’s Agency Core plan is $500 a month.
- Where it falls short: Scrunch’s pages, as recorded, do not state WordPress publishing. Scrunch Core covers four AI platforms, one country, one language and five competitors, and Scrunch keeps API, MCP and Looker Studio access, SAML SSO and AXP for Enterprise.
3. Profound (best for an AI Marketer agent inside an enterprise platform)
Profound is an AI marketing platform built around AI search. Profound’s Answer Engine Insights shows how a brand and its competitors appear in AI answers, with citations, sentiment and ranking, and Prompt Volumes estimates what people ask AI assistants. Profound’s AI Marketer agent draws on that data to research, write and report, and reusable Agents handle research, content and reporting, all paid for in credits. Profound lists WordPress among the integrations for Agent Analytics, which tracks traffic from AI sources, next to Cloudflare, Vercel, Akamai, AWS and Fastly, but Profound’s pages, as recorded, do not state publishing articles to WordPress. Profound’s Enterprise plan tracks up to 9 answer engines, including ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude and Google AI Overviews. Source: tryprofound.com/pricing, read September 24, 2026.
- Best for: a large brand that wants AI visibility tracking and content agents in one platform, or an agency auditing prospects and clients.
- What it costs: Profound’s free 7-day trial runs 50 prompts a day on ChatGPT, Gemini and Google AI Overviews with limited AI Marketer credits; after the trial, Profound prices Enterprise by quote. Profound’s Agency Growth plan has no published base price and sells full client workspaces at $399 a month each.
- Where it falls short: Profound has no self-serve plan for brands after the trial, and the trial runs a recommended prompt set that cannot be customized, on three engines. Profound’s agents run on credits, and use beyond the allotment needs an Enterprise package. Profound’s pages, as recorded, do not state WordPress publishing.
Near the bar: AthenaHQ
AthenaHQ tracks how a brand appears in AI search and suggests what to change. AthenaHQ’s Starter plan, at $295 a month or $245 a month billed annually, includes 3,600 credits across 11 AI models, on-page and off-page actions and a content optimization agent, and AthenaHQ lists integrations with Google Analytics, Google Search Console, Shopify and Webflow. AthenaHQ’s plan details, as recorded, do not state article writing or WordPress publishing, so AthenaHQ misses the second test and has no number here. AthenaHQ’s free Essential tier gives $25 of credit (300 credits) on five engines, with content recommendations included. Source: athenahq.ai/plans, read September 24, 2026.
Trackers that leave the writing to you
Six more AI visibility tools we checked record what AI engines say about your brand, and none of their pages, as recorded, states article writing, so your team writes the content. Otterly.ai’s Lite plan is $29 a month for 15 prompts on four engines, and Otterly.ai also audits URLs for generative engine optimization (otterly.ai/pricing). Peec AI’s Starter is $95 a month for 50 prompts on 3 models you choose (peec.ai/pricing). Rankscale’s Pro plan is $99 a month for 1,200 credits (rankscale.ai/pricing). SE Visible’s Basic plan is $99 a month for 200 prompts (visible.seranking.com). The Semrush AI Visibility Toolkit is $99 a month for 25 tracked prompts (semrush.com). Ahrefs Brand Radar’s custom prompt packs start at $50 a month (ahrefs.com/pricing). The six pages were read on September 24, 2026. Cituna’s guide to what AI visibility tools cost lists public prices across the category, and the full comparison covers the wider field.
Which one fits you
Start from the work you want done once the tracking is in place:
- Articles written and published to WordPress, with seven engines checked daily: Cituna, from $39/mo.
- Content generation and site audits on a self-serve plan: Scrunch, $250/mo for Core.
- An AI Marketer agent inside an enterprise platform: Profound, Enterprise priced by quote after a 7-day free trial.
- A content optimization agent, starting from a free tier: AthenaHQ, free Essential tier, then $295/mo for Starter.
- Tracking alone, with your own team writing the pages: Otterly.ai from $29/mo or Peec AI from $95/mo, among the six trackers above.
Drafted with AI assistance from our own research and Search Console data, and reviewed by Rahul A before publishing. Rules and prices change; check the linked official source before you act.