If you are here, the self-serve xFunnel plan you signed up for is gone. HubSpot acquired xFunnel in 2025, and the independent, mid-market product, the kind of tool teams at Wix, Monday.com and HiBob reached for, is folding into HubSpot’s ecosystem, leaving a one-time free audit and a custom Enterprise quote. This is an honest look at where to go next, including our own tool, with every competitor fact sourced and dated.
A note on fairness:
Why people look for xFunnel alternatives
The reason is unusually clear-cut for this category: it is not a gripe about a feature, it is a change of ownership. Teams evaluating their options cite a consistent set of triggers, all of them documented rather than speculative.
- HubSpot acquired xFunnel in 2025. Its legal pages now redirect to HubSpot, the clearest signal that the standalone product is being absorbed into a larger platform.
- The self-serve mid-tier plans are gone. The old public plans have been removed from the pricing page. As of July 16, 2026, the only options shown are a one-time Free Starter (a 50-query audit) and custom Enterprise.
- Accounts are migrating into HubSpot. Independent reports describe standalone xFunnel accounts being moved into the HubSpot ecosystem.
- Independent teams are displaced. Buyers who specifically wanted a best-of-breed, standalone tool, not another module inside a CRM, no longer have a self-serve product to buy.
None of this makes xFunnel a bad product; it was a good one. For a team already standardized on HubSpot, living inside that ecosystem may be exactly right. But if you wanted an independent tool with a self-serve price, you now need a different one, so here is how the honest options compare.
The side-by-side matrix
The table compares Cituna and xFunnel feature by feature, with Peec AI and Otterly.ai included as the two independent successors most people weigh. Everything reflects each vendor’s public entry option as published on July 16, 2026, not the ceiling an enterprise contract can unlock.
| What you get | CitunaThat’s us | xFunnel | Peec AI | Otterly |
|---|---|---|---|---|
| Entry price / month | $39 | No self-serve | $95 | $29 |
| AI engines included | 7 | Enterprise | — | 4 |
| Claude tracked | Enterprise | — | Add-on | |
| Grok tracked | Enterprise | — | ||
| Microsoft Copilot | Enterprise | — | ||
| Google AI Overviews | Enterprise | — | ||
| Search Console integration | — | — | ||
| MCP at entry | $189+ tier | |||
| Generated fixes | Managed service | — | — | |
| Trial terms | 3-day (card) | 50-query audit | Yes, length not stated | — |
Compiled July 16, 2026 from each vendor’s public pricing page, with Peec AI’s price re-read October 1, 2026 (links in the detail sections below). xFunnel no longer offers a self-serve tier, its Free Starter is a one-time 50-query audit and everything else is custom Enterprise, so its per-engine coverage is shown as Enterprise; it previously tracked ChatGPT, Gemini, Claude, Perplexity, AI Overviews, Copilot and Grok. Cituna includes all seven engines, checked daily. MCP is not unique to us: Peec includes an MCP server on paid plans and Otterly offers one from its $189 tier. A dash means not covered by the data behind this page (see the linked pricing pages), so Peec is shown here on price and MCP only; Otterly’s four entry engines are Google AI Overviews, ChatGPT, Perplexity and Copilot, with Claude as an add-on. Spot an error? Tell us and we will correct it. Peec AI’s pricing page, read October 9, 2026, offers a free trial without stating its length or whether a card is needed.
What xFunnel does well
Credit where it is due, because it should shape your decision. xFunnel was a genuinely strong mid-market platform. Wix, Monday.com and HiBob were among the teams that used it, and its enterprise tiers included analyst-led weekly strategy support and managed services such as content and Reddit management. Since HubSpot acquired it in 2025, the standalone product has been folding into HubSpot: its pricing page no longer lists a self-serve tier (as of July 16, 2026 it shows a one-time Free Starter 50-query audit and custom Enterprise), and its legal pages redirect to HubSpot. If your team is already committed to the HubSpot ecosystem, xFunnel inside HubSpot may well suit you, that is the one setting where staying, rather than switching, is the stronger call.
The alternatives in detail
How this list works: every entry tracks how AI engines mention and cite a brand. Cituna comes first: it is our product, and it tracks all seven engines daily, writes the fixes and publishes articles from $39/mo. After that the numbers help you find your way; they are not a ranking.
1. Cituna (best for an independent, self-serve tool that does the work, from $39)
Cituna scans how ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode cite your brand, all seven checked daily, shows the exact buyer prompts where you are missing, and generates the fix for each gap (schema, FAQ markup, llms.txt and the page changes), so you can act, not just read a score. Cituna’s AutoSEO writes 30 articles a month on Starter and publishes them to WordPress, Shopify, a GitHub repo or any CMS by webhook. A native Google Search Console integration ties the work back to real clicks, and a built-in MCP server (read tools from $39; six write tools, including run_scan, set_prompts and queue_article, on Pro and up) lets Claude or any AI agent read your scans and act on them. It scales with the team: $39 Starter, $119 Pro, and $399 Max (90 tracked prompts, 10 brands, daily scans on every brand, API access, priority support), plus custom Enterprise plans, custom prompt pools, brands and engine cadences with invoiced billing and onboarding, so you are not forced into a CRM to land an enterprise contract. Every plan includes a 3-day free trial (card required, no charge during the trial). In our own July 2026 self-scan of cituna.com, the brands AI engines cited most for AI-visibility questions were still the SEO incumbents, Moz, Semrush and Ahrefs, with Profound, Otterly.ai and Peec AI also appearing; we would rather show you that reality than hide it.
2. Peec AI (analytics-first successor)
Peec is the closest analytics-first successor for mid-market teams leaving xFunnel, a polished AI search analytics platform rather than a fix generator. Peec’s pricing page lists an entry point of $95/mo, or $80/mo billed annually (as of October 1, 2026), and it includes an MCP server on paid plans. A good fit if you want focused analytics and are less focused on having the fixes generated for you or on Search Console proof.
3. Otterly.ai (best when Microsoft Copilot matters more than Claude)
Otterly covers Microsoft Copilot, the one xFunnel engine Cituna does not track, and pairs a broad suite of free tools with a low paid entry point. Otterly’s pricing page publishes an Otterly $29/mo starting tier (as of July 16, 2026) for Google AI Overviews, ChatGPT, Perplexity and Microsoft Copilot, with Claude sold as an add-on, no Grok, and MCP access from its $189 tier. The entry plan is capped on prompt volume and engine coverage, so check the limits against what you actually need to track before you commit.
How to switch
Moving off xFunnel is mostly a copy-and-rebaseline exercise; you can be running in an afternoon.
- Export your prompts and keywords. Pull the buyer questions, tracked keywords and competitor list out of xFunnel (or HubSpot, wherever your account now lives) so you have your monitoring set in hand.
- Recreate them in Cituna. Add your brand, paste in those prompts and competitors, and confirm the seven engines you want tracked. Editing prompts and competitors is self-serve, so you can tune the set as you go.
- Run your first scan. Kick off a baseline across ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode to see exactly where you are cited today and where the gaps are.
- Connect Google Search Console. Link GSC so you can tie AI visibility work back to real clicks and impressions, and prove the lift rather than guess at it.
That is the whole loop: see the gap, generate the fix, then prove it with Search Console. If you want the wider field rather than a one-to-one swap, see our rundown of the best AI visibility tools, or the Profound alternatives page if you are weighing the enterprise-priced platforms too. The fastest way to decide is to run a scan on your own domain and look at the gaps.
Drafted with AI assistance from our own research and Search Console data, and reviewed by Rahul A before publishing. Rules and prices change; check the linked official source before you act.