Getting cited by Claude is a different job from ranking in Google. Claude answers from model weights unless web search is enabled for the conversation. Cituna checks daily which brands Claude recommends and how often you are among them, and generates the fix wherever you are not getting cited.
How Claude actually decides
In Claude’s default mode there is no live retrieval at all, so what Claude says about your brand reflects what was in its training data, which is why the fix for Claude is slower and more structural than on the live-retrieval engines.
Its citations skew toward well-established, text-dense sources that were prominent at training time. In practice that means the surfaces worth auditing first are documentation sites, long-form editorial, Wikipedia, technical references.
The method, in order
Check what Claude says about you today, and write it down with the date: answers drift, and without a baseline you cannot tell a fix from noise. Claude volatility is low in default mode; high once web search is switched on.
Make sure Claude can reach you at all: its crawler is ClaudeBot (training) and Claude-User (user-initiated fetches). A robots.txt rule written for Googlebot frequently blocks these without anyone intending it.
Go where it already looks. Claude skews toward well-established, text-dense sources that were prominent at training time, so the highest-leverage work is usually off your own site: documentation sites, long-form editorial, Wikipedia.
Write passages that can be lifted whole. An answer engine quotes a self-contained paragraph that answers one question; it rarely quotes a paragraph that depends on the three above it.
Re-check on a schedule rather than once. The single fastest lever here is to build durable, text-rich presence on sources that persist, the payoff is measured in months, not weeks.
The honest caveat
A brand founded or renamed recently can be absent from Claude entirely while doing well everywhere else, and no amount of on-page work fixes that quickly. It is the clearest example of why a single-engine tool misleads.
Cituna checks Claude daily alongside Google AI Overviews, ChatGPT, Gemini, Google AI Mode, Perplexity and Grok, on the $39 Starter, and pairs the result with Google Search Console so a change here can be tied to real clicks. Then it does the work: it generates the fix for each gap, its AutoSEO writes and publishes the articles that answer the questions you are missing, and Claude or any other AI agent can work through the results over MCP.
Drafted with AI assistance from our own research and Search Console data, and reviewed by Rahul A before publishing. Rules and prices change; check the linked official source before you act.