To track and improve where your brand appears in AI answers in India, the first thing that decides the playbook is which engines are even reachable: India is one of the largest ChatGPT and Gemini audiences in the world and highly multilingual: the same buyer asks in English and in Hindi or a regional language, and the answer can differ by language. English content earns visibility broadly, but the fastest-growing queries are vernacular. The home-grown engines in this market are Krutrim and Sarvam AI, which Cituna does not track. Cituna measures your standing across the seven engines Cituna tracks, in English, Hindi and 20+ regional languages-relevant queries, and joins it to Google Search Console so a change can be checked against real clicks rather than taken on trust.
Which AI engines matter in India
In India, ChatGPT, Gemini, Perplexity, Claude, Grok, Google AI Overviews and Google AI Mode are reachable and used, so those are the answers your brand can win or lose here.
The market’s own engines, Krutrim and Sarvam AI, carry a large share of domestic answers and are not interchangeable with the Western set. Cituna does not track them, and we say so plainly rather than implying coverage we do not have: a brand serious about India needs a local-engine plan alongside the Western one.
The language buyers actually query in
Buyers in India query in English, Hindi and 20+ regional languages, and an AI engine answers in the language of the question. A brand whose only content is in another language is simply absent from that answer, however strong its site is, because the passage the engine would lift does not exist in the language it is answering in.
Google is the dominant traditional search engine here, and its index still seeds much of what the answer engines retrieve, so the two are not separate projects: earning the classic result and earning the AI answer in India are the same content, in the right language, made citable.
What is specific to India
The market-specific fact worth planning around: India is one of the largest ChatGPT and Gemini audiences in the world and highly multilingual: the same buyer asks in English and in Hindi or a regional language, and the answer can differ by language. English content earns visibility broadly, but the fastest-growing queries are vernacular.
Run the check yourself before accepting anyone’s advice about India, including ours: ask the engines that are reachable here a question your buyer would actually type, in English, Hindi and 20+ regional languages, and record which brands are named and which are absent. The answer for your category and your city inside India will differ from the general case in ways that change what is worth fixing.
How to track and improve AI visibility in India
Start by measuring where you stand across ChatGPT, Gemini, Perplexity, Claude, Grok, Google AI Overviews and Google AI Mode for the queries that matter in India, on a schedule rather than once, because a single answer from any engine is a sample, not a position. Then act on the two levers that move it: English, Hindi and 20+ regional languages-native content that gives the engine a passage to lift, and citations on the third-party sources those engines already trust in this market.
Cituna tracks all seven engines, ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode, from the $39 Starter, and joins the result to Google Search Console so a movement in India can be checked against real clicks. The most useful output is usually not the score but the competitor list, because it tells you which brands are being named in your place in this market.
Drafted with AI assistance from our own research and Search Console data, and reviewed by Rahul A before publishing. Rules and prices change; check the linked official source before you act.